We’re changing the way creators think.
Our mission is to empower creators by providing insightful reviews and innovative creative advice. We believe that by doing so, we can inspire and transform the way creators think and approach their craft. Join us on this journey of transformation and let’s create something truly extraordinary together.
Our mission
At Photutorial, we understand that as a creator, your time is invaluable. Wading through countless products to find the perfect one should not consume your precious hours. Instead, we want you to focus on what truly matters – your creativity and business growth.
To support this, we offer comprehensive guides and reviews, enabling you to make well-informed decisions regarding the tools and software you need. Our objective is to save you time, money, and alleviate the stress associated with sourcing creative resources.
Driven by a passion for creativity and technology, we recognize the transformative impact that the right tools can have on graphic designers, musicians, writers, and entrepreneurs alike.
Our team of experts remains vigilant in identifying new and innovative products to help you reach your creative and professional goals. We regularly update our guides and reviews, ensuring you have access to the latest information in your quest for the ideal creative tools.
Our values
At the core of our organization, we uphold six fundamental principles that guide every decision we make:
Genuine reviews
We are dedicated to offering honest, unbiased, and comprehensive reviews of products and services for our audience. Our evaluations stem from extensive research and personal experience, enabling us to deliver the most accurate and valuable information possible.
Passionate pursuits
Our enthusiasm for design, photography, and videography drives our work. We believe that embracing our passions leads to personal and professional fulfillment, and we aim to inspire and encourage others to do the same. We value commitment, diligence, and a robust work ethic within our team and community.
Uncompromising Integrity
We uphold the highest standards of integrity and ethics in all our endeavors. Transparency, honesty, and fairness guide our relationships with readers and partners.
Creative innovation
We recognize the transformative potential of creativity in the realms of design, photography, and videography. Our content celebrates originality, innovation, and experimentation.
Privacy protection
We prioritize privacy and implement strict policies to safeguard personal information. We refrain from storing cookies, tracking users, or sharing/selling data to third parties. Our use of encryption technologies ensures a secure environment for readers to explore their passions. Learn more.
Constant growth
We commit to consistently enhancing our skills, knowledge, and methods to deliver the best experience for our readers and partners. Welcoming feedback, learning from our mistakes, and adapting to evolving trends and technologies in the industry, we embrace the journey of continuous improvement.
How we make money
We may earn money through affiliate marketing programs, which means we may receive commissions on products or software purchased through our links to retailer sites. However, our recommendations are always based on our own experience, independent research, testing, interviews, and analysis. We have no incentive to recommend poor-quality products or to succumb to retailers’ pressure – in fact, it’s the opposite. If you return a purchase because you’re unhappy with it, we don’t earn a commission. We believe this is a fair system that keeps us motivated to always recommend the best options to you.
Above all else, we value the trust of our readers. If we were to recommend products based on our biases, our readers wouldn’t trust us. That’s why we invite you, our readers, to fact-check our reviews and let us know if you have any questions or concerns.
Brief history
We were founded in March 2020 under the name Otterreviews but rebranded as Photutorial in November 2020 to better reflect our focus on teaching and tutoring photography, graphic design, and videography. Our in-depth guides and unbiased product recommendations have helped us become a trusted resource for creatives.
Back then, the creative part of the Internet was a lawless place, full of misinformation and fake reviews. We saw this as an opportunity to become the lighthouse for all creatives and business owners looking for a reliable and vetted source of information.
Why you should trust us
All of the products we recommend on Photutorial are ones that we use ourselves and would recommend to our family and friends. When we suggest spending money on something, we take it seriously and consider it as if it were our own money. We could often earn more money by recommending products we’re not fully convinced about, but that’s not how we operate. We always recommend what we think is the best option in a given situation, regardless of whether or not we earn a commission. Read more about how we test products and services.