Adobe’s revolutionary innovations win TIME’s “The Best Inventions of 2023” award

By Matic Broz, the editor-in-chief with 10+ years of experience with design, stock media and licensing, and photography.

Updated on | 0 Comments

If you buy something from a Photutorial link, we may earn a commission. See our ethics statement.
Adobe innovations recognized by TIME

Adobe, a leader in the digital transformation realm, has just received recognition from TIME for two of its groundbreaking innovations as part of TIME’s The Best Inventions of 2023. Adobe Liquid Mode has been honored in the Apps & Software category, while Photoshop’s Generative Fill and Generative Expand have clinched the award in the AI category.

Adobe Acrobat has made significant strides in 2023, marking the 30th anniversary of the digital revolution’s trailblazer—the PDF. Liquid Mode, Adobe’s proprietary technology introduced three years ago, has transformed the mobile reading experience. This year, the tool achieved a remarkable milestone, with users employing Liquid Mode to read over a billion files.

Adobe's Liquid Mode infographic by Adobe
Image: Adobe. Generative Expanded by Matic Broz / Photutorial

Liquid Mode, powered by Adobe’s AI, is designed to optimize the reading experience for mobile screens. It seamlessly reflows complex document elements like text, tables, bullets, and headers, making even intricate PDFs easily digestible on the go. This innovation not only elevates the reading experience but also makes digital documents more accessible.

The introduction of Generative AI features in Adobe Photoshop, namely Generative Fill and Generative Expand, marks a paradigm shift in digital creativity. These features, powered by Adobe Firefly, Adobe’s AI image generator, allow users to modify image content using simple text prompts effortlessly.

Adobe Generative AI expand infographic by Adobe
Image: Adobe.

Since its debut in May 2023, these Firefly-driven tools have been employed to generate over 3 billion images, defining a new era in creative workflows. Generative Fill and Generative Expand have been met with resounding applause from the global creative community, transforming the way digital art is perceived and produced.

Adobe ensures that these AI tools are built on a foundation of integrity and authenticity. Firefly is trained using Adobe Stock’s vast collection of licensed images and a blend of publicly licensed content.

TIME’s take on Adobe’s feat

TIME journalist Pranav Dixit lauds Adobe for democratizing AI capabilities, hailing Photoshop’s Firefly-powered tools as game-changers in the world of photo editing. These tools enable users to fluidly expand or modify content within images, driving creative visions to life without necessitating advanced technical skills. Ashley Still, Adobe’s senior vice president of digital media, emphasizes how these tools allow “customers to bring their visions to life at the speed of their imaginations.”

To explore the wonders of Adobe Liquid Mode, Adobe encourages users to download the Adobe Acrobat Reader mobile app. Likewise, those eager to delve into the world of generative art can try out Generative Fill and Generative Expand by visiting Adobe’s official website.

With these accolades, Adobe solidifies its reputation as a front-runner in the digital landscape, propelling creativity and productivity to unprecedented heights.


Leave a Comment