Searching for the best logo makers means exploring various platforms, comparing features, and considering pricing. Yes, you can pay a premium for a custom logo design from a professional, but there are more affordable options that deliver comparable logo quality and save you a significant amount of money.
The key, then, to finding the best logo maker for your needs is to identify your design requirements and budget. If you’re looking for a sophisticated logo for your brand, be prepared to invest a bit more. However, if you need logos for projects like marketing, blogging, or personal use, then you can turn to affordable logo makers that offer high-quality designs at reasonable prices.
Our list of the best logo makers includes platforms with different design options, extensive template libraries, and user-friendly interfaces. Read on to find out which logo makers have stood out in years of our experience with them.
Why use a logo maker in 2023?
Online logo makers offer a fast, cheap, and no design experience approach to creating a new logo for your business. When creating a new logo for Photutorial, I researched and tested all the best logo makers to help me with this. But because I can create vector logos myself using logo design software, I was looking for ideas. However, if you can’t use Adobe Illustrator or Inkscape, you will love online logo makers.
During my testing, I got frustrated with many logo makers, which simply did not serve their purpose. But I also found a few that business owners like you will love—they are simple to use, affordable, and can produce great logos. Here’s the list of the top logo makers you can try right now (they are all free to test, but you might have to pay to download logos or for extra features).
Best logo makers of 2023
Why you can trust Photutorial? Our writers and editors spend hours analyzing and reviewing products, services, and apps to help find what’s best for you. Find out more about how we test, analyze, and rate.
The best logo maker overall
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Why we picked it: Looka stands out as the best overall logo maker in the market today. With its AI-powered engine, capable logo editor, and a simple website builder, it provides the highest logo quality available among logo makers. The platform offers 300+ automatically created branded designs, making it the top choice for those looking to create a unique logo.
Key advantages: Looka produces beautiful and highly customizable logos thanks to its AI engine. It offers a modern and intuitive interface, making the logo creation process fully guided and easy to understand. Logo downloads are available as one-off purchases for $20 (PNG logo) or $65 (vector logo), or you can opt for yearly subscriptions starting at $96 per year for additional features. These subscriptions provide access to the Brand Kit, which includes over 300 designer-made templates, such as social media posts, business cards, and email signatures, that can be easily edited using the user-friendly Brand Kit editor.
Potential drawbacks: Auto-generated logos may sometimes differ from your initial directions, and the website can be slow at times. However, these drawbacks are minor compared to the platform’s overall performance and capabilities.
Best for: Looka is perfect for users seeking a reliable way to create good-looking logos without breaking the bank. It’s also an excellent choice for those who want to access a variety of branding materials, such as social media posts, business cards, and email signatures.
See our full Looka review.
The best logo maker overall
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- Tailor Brands The best all-in-one logo maker Specifications Cost: $2.50–$49.99/mo Ease of use: Easy Refunds: Yes Logo quality: 4.5/5.0 Today’s best deals Tailor Brands logo Tailor Brands 4.5 See Offer on Tailor Brands’ website
Reasons to buy
- All-in-one solution
- Easy to create simple websites
- Responsive customer support
Reasons to avoid
- Unclear pricing
- Logo maker could use improvement
- Limited usability for non-US users
Why we picked it: Tailor Brands is the best all-in-one logo maker for those who need help with various aspects of starting a business, beyond logo creation. It offers a sophisticated website builder, domain registration, business email creation, LLC formation (for the US), branded designs, business bank accounts, business insurance, and tax filing.
Key advantages: Tailor Brands provides a user-friendly platform that guides users through a step-by-step roadmap for business creation. The platform offers three subscription options, ranging from $2.50 to $49.99 per month, with different durations to choose from (1 month, 1 year, 2 years). Subscriptions include access to additional features such as branded designs, website creation, an online store, and chat implementation for your website. The LLC formation service is particularly popular, making it easier and cheaper than hiring an agent or lawyer.
Potential drawbacks: The pricing structure is not transparent, making it difficult for users to plan ahead. Additionally, the logo maker needs some improvement, as its quality may not be on par with Looka. Lastly, the platform has limited usability for non-US users.
Best for: Tailor Brands is perfect for new business owners who need assistance in multiple areas, such as logo design, website creation, and LLC formation. It’s also suitable for users who prefer an all-in-one solution for their branding and business needs.
- Canva Logo Maker The best free logo maker Specifications Cost: $9.99–$12.99/mo Ease of use: Very easy Refunds: Yes (30 days) Logo quality: 4.4/5.0 Today’s best deals Canva logo Canva 4.4 See Offer on Canva’s website
Reasons to buy
- Easy-to-use drag-and-drop editor
- Thousands of logo templates
- Ability to customize every aspect of a logo
- Completely free account
Reasons to avoid
- No AI logo generation
- Most of the work has to be done by yourself
- No mockups or branding handouts
Why we picked it: Canva Logo Maker is the best free logo maker, allowing users to customize and adapt professional templates to match their brand. In addition to logo templates, Canva offers a wide range of functions, such as easy design creation, stock images, and more, making it an ideal solution for small businesses’ graphic design needs.
Key advantages: Canva is popular for its simplicity and affordable pricing. The platform features a user-friendly drag-and-drop editor and thousands of logo templates. You can use Canva’s logo maker completely free with the Canva free account, although SVG logo downloads are not available. Alternatively, you can opt for Canva Pro at $12.99 per month or $9.99 per month when subscribed yearly.
Potential drawbacks: Canva does not offer AI logo generation, and users must do most of the work themselves. Additionally, the platform does not provide mockups or branding handouts. Customer support may take up to 2 business days to respond, and resolving issues might prove challenging.
Best for: Canva Logo Maker is perfect for those seeking a free and user-friendly solution for creating logos and other graphic designs. It’s an excellent choice for small businesses, freelancers, and individuals looking for an affordable, versatile platform for various design needs.
See our full Canva Logo Maker review.
4. Adobe Express (formerly Adobe Spark) The best for customization Specifications Cost: Free or $9.99/mo for individuals, $19.99/mo for teams Ease of use: Easy Refunds: Yes, within 14 days Logo quality: 4.6/5.0 Today’s best deals Adobe Express logo Adobe Express 4.6 See Offer on Adobe Express’ website Reasons to buy
Powerful customization options Integration with Adobe Creative Cloud Professional templates Reasons to avoid
Limited free version features Might be overwhelming for beginners Requires a subscription for premium features Why we picked it: Adobe Express, formerly known as Adobe Spark, is the best logo maker for those seeking powerful customization options. It integrates seamlessly with the Adobe Creative Cloud ecosystem and offers a vast range of professional templates to help you create a unique logo for your brand.
Key advantages: Adobe Express provides an easy-to-use platform with an extensive suite of customization features, giving users full control over their logo design. The platform offers a free version with basic features and a paid subscription starting at $9.99 per month for individuals or $19.99 per month for teams, unlocking premium features such as custom branding, collaboration tools, and access to Adobe Fonts.
Potential drawbacks: The free version of Adobe Express has limited features, and the full range of customization options might be overwhelming for beginners. To access the premium features, users must subscribe to a paid plan.
Best for: Adobe Express is ideal for users seeking a high level of customization in their logo design process, as well as those who already use other Adobe Creative Cloud products. It’s a great option for individuals and teams who want to create unique, professional logos that stand out from the competition.
See our full Adobe Express review.
5. LogoMaker The best for simplicity and speed Specifications Cost: $39.95 for a Basic logo, $59.90 for a Premium logo, $129.95 for an Enterprise logo Ease of use: Very easy Refunds: Yes, within 30 days Logo quality: 4.3/5.0 Today’s best deals LogoMaker logo LogoMaker 4.3 See Offer on LogoMaker’s website Reasons to buy
Easy-to-use interface Fast logo creation process Affordable pricing Reasons to avoid
Limited customization options Templates may not be unique No AI logo generation Why we picked it: LogoMaker is the best choice for users who prioritize simplicity and speed when creating a logo. With an easy-to-use interface and a fast logo creation process, LogoMaker allows you to design a logo in minutes, without any design experience.
Key advantages: LogoMaker offers an affordable pricing structure, starting at $39.95 for a Basic logo, $59.90 for a Premium logo, and $129.95 for an Enterprise logo. The platform provides thousands of templates to choose from, which can be easily customized using the built-in editing tools.
Potential drawbacks: LogoMaker’s simplicity comes at the cost of limited customization options. The templates may not be unique, and there is no AI logo generation feature, which may result in logos that look similar to those created by other users.
Best for: LogoMaker is perfect for users who want to create a simple and effective logo quickly, without any design experience or an extensive learning curve. It’s a great choice for small businesses or individuals who need a logo fast and on a budget.
See our full LogoMaker review.
6. Squarespace Logo Maker The best for Squarespace users Specifications Cost: Free for Squarespace users, $10 for a high-resolution logo Ease of use: Very easy Refunds: No Logo quality: 4.2/5.0 Today’s best deals Squarespace Logo Maker logo Squarespace Logo Maker 4.2 See Offer on Squarespace’s website Reasons to buy
Seamless integration with Squarespace websites Intuitive and easy-to-use Free for Squarespace users Reasons to avoid
Limited customization options No AI logo generation Not ideal for non-Squarespace users Why we picked it: Squarespace Logo Maker is the best choice for users who already have a Squarespace website or plan to create one. The logo maker seamlessly integrates with Squarespace, making it easy to design and implement a logo that matches your website’s aesthetic.
Key advantages: Squarespace Logo Maker is very easy to use and offers an intuitive interface that requires no design experience. The platform is free for Squarespace users, and non-users can purchase a high-resolution logo for just $10.
Potential drawbacks: Squarespace Logo Maker has limited customization options, and there is no AI logo generation feature. It may not be the ideal choice for users who are not on the Squarespace platform or prefer more advanced design tools.
Best for: Squarespace Logo Maker is perfect for users who already have a Squarespace website or are planning to create one. It’s an excellent choice for those who want a simple and quick logo creation process that seamlessly integrates with their Squarespace site.
See our full Squarespace Logo Maker review.
7. LogoMaker by Vistaprint The best for print materials Specifications Cost: Free to design, $20 for high-resolution logo files Ease of use: Easy Refunds: No Logo quality: 4.2/5.0 Today’s best deals LogoMaker by Vistaprint logo LogoMaker by Vistaprint 4.2 See Offer on Vistaprint’s website Reasons to buy
Great for printed materials Easy-to-use logo editor Free logo design and preview Reasons to avoid
Limited customization options Best suited for Vistaprint customers Why we picked it: LogoMaker by Vistaprint is an excellent choice for users who want to create a logo that will look great on printed materials, such as business cards, flyers, and banners. As a part of the Vistaprint platform, LogoMaker makes it easy to add your logo to various print products.
Key advantages: LogoMaker by Vistaprint offers a user-friendly logo editor that allows you to design and preview your logo for free. Once you are satisfied with your design, you can purchase high-resolution logo files for $20. Additionally, the platform makes it easy to apply your new logo to various print materials available on Vistaprint.
Potential drawbacks: LogoMaker by Vistaprint has limited customization options compared to some competitors, and it may not be the best choice for users who are not on the Vistaprint platform or prefer more advanced design tools.
Best for: LogoMaker by Vistaprint is perfect for users who want to create a logo that will look great on printed materials and are already using Vistaprint for their print needs. It’s an excellent choice for those who want a simple logo creation process that integrates well with Vistaprint’s print services.
See our full LogoMaker by Vistaprint review.
8. Designhill Logo Maker The best for professional guidance Specifications Cost: $20 for basic logo, $65 for premium logo files Ease of use: Easy Refunds: No Logo quality: 4.3/5.0 Today’s best deals Designhill Logo Maker logo Designhill Logo Maker 4.3 See Offer on Designhill’s website Reasons to buy
AI-powered logo creation Professional design advice available Flexible pricing options Reasons to avoid
Additional costs for revisions Limited customization options Why we picked it: Designhill Logo Maker is a great choice for users who want a combination of AI-powered logo creation and the option to consult with professional designers. With flexible pricing options, it caters to a wide range of budgets and design preferences.
Key advantages: Designhill Logo Maker uses an AI-powered engine to generate logo ideas based on your preferences. You can then customize your chosen design using their easy-to-use editor. If you need additional help or want professional guidance, you can consult with a designer for a fee. The platform offers flexible pricing options, with basic logo files available for $20 and premium logo files for $65.
Potential drawbacks: Designhill Logo Maker has limited customization options compared to some competitors. Additionally, there may be extra costs for revisions or consultations with professional designers, which could increase the overall cost of creating your logo.
Best for: Designhill Logo Maker is ideal for users who want a mix of AI-powered logo creation and the option to consult with professional designers. It’s perfect for those who prefer a more guided approach to logo design and are willing to invest in professional advice.
See our full Designhill Logo Maker review.
9. Placeit Logo Maker The best for template-based designs Specifications Cost: $14.95/mo or $99.95/yr for unlimited access Ease of use: Very easy Refunds: No Logo quality: 4.2/5.0 Today’s best deals Placeit Logo Maker logo Placeit Logo Maker 4.2 See Offer on Placeit’s website Reasons to buy
Thousands of logo templates User-friendly interface Flexible subscription options Reasons to avoid
No AI-powered logo generation Limited customization capabilities Why we picked it: Placeit Logo Maker is an excellent choice for users looking for a template-based approach to logo design. With thousands of templates available, you can quickly find a design that matches your brand and easily customize it using their user-friendly interface.
Key advantages: Placeit Logo Maker offers a vast library of logo templates, allowing users to find designs suitable for various industries and styles. The platform is very easy to use, with a drag-and-drop interface that makes customizing your chosen template a breeze. They offer flexible subscription options, including a monthly plan for $14.95 and an annual plan for $99.95, which provides unlimited access to their design resources.
Potential drawbacks: Placeit Logo Maker does not have AI-powered logo generation, meaning you’ll have to browse through templates and manually select a design that appeals to you. Additionally, customization capabilities may be limited compared to other logo makers, which could be a drawback for users who require more control over their design.
Best for: Placeit Logo Maker is perfect for users looking for a straightforward, template-based approach to logo design. It’s suitable for those who want a quick and easy way to create a logo without the need for professional design skills.
See our full Placeit Logo Maker review.
Turbologo Logo Maker The best for quick logo generation Specifications Cost: $19–$99 for one-time purchase Ease of use: Very easy Refunds: No Logo quality: 4.3/5.0 Today’s best deals Turbologo Logo Maker logo Turbologo Logo Maker 4.3 See Offer on Turbologo’s website Reasons to buy
Quick and easy logo generation Affordable pricing options AI-powered logo creation Reasons to avoid
Limited customization options No subscription-based plans Why we picked it: Turbologo Logo Maker is ideal for users who want a quick and easy solution for generating a logo using AI-powered technology. With affordable pricing options, it’s a cost-effective choice for those who need a logo without breaking the bank.
Key advantages: Turbologo Logo Maker offers a simple and intuitive logo creation process, allowing users to generate logos quickly and efficiently. The AI-powered logo creation ensures that you get a unique and professional design tailored to your brand. Pricing is affordable, with one-time purchase options ranging from $19 to $99, depending on the features and file formats you require.
Potential drawbacks: Customization options may be limited compared to other logo makers, which could be a drawback for users who require more control over their design. Additionally, Turbologo Logo Maker does not offer subscription-based plans, which may be a disadvantage for users who require ongoing access to design resources.
Best for: Turbologo Logo Maker is perfect for users looking for a quick and straightforward solution to logo design, particularly those who do not require extensive customization options. It’s suitable for small business owners or individuals who need a professional logo without spending too much time or money on the process.
See our full Turbologo Logo Maker review.
How to choose the best logo maker
Finding the right logo makers starts by focusing on your main needs. Do you need just a logo? Do you need related services, like websites, branded designs, and LLCs? Do you need a business email?
Logo quality and customizability: Choosing a logo maker that provides the best logos is a good start since it already removes more than half of the list (we’ve done this part for you). The quality means that logos are in a vector format, follow basic logo design principles, and are unique.
Cost & pricing options: The point of logo makers is that they are cheaper than hiring a logo designer, so there’s no point in picking an expensive logo maker. For the logo only, expected prices range from $20 to $100.
Ease of use: A logo maker should be easy to use, even for those without any design experience. Look for a logo maker with a simple and intuitive interface that allows you to create a logo quickly and easily. Some logo makers even use AI to make better logos faster.
Customer support: One of the best ways to spot a good (or bad) logo maker is to check its support site. Look for lots of details and well-written content that you feel would help you in whatever tricky situations you may find yourself in. Live chat support is also an incredible feature that helps you solve any problems within minutes. Email support can be surprisingly speedy, with some providers responding within a couple of hours.
Additional features: Some logo makers may offer additional features, such as branded designs, website builders, and LLC formation services. Consider what other services you might need and find a logo maker that offers them as well.
Wix Logo Maker The best for Wix users Specifications Cost: Free to design, $12.99-$49.99 for high-resolution logo files Ease of use: Very easy Refunds: No Logo quality: 4.3/5.0 Today’s best deals Wix Logo Maker logo Wix Logo Maker 4.3 See Offer on Wix’s website Reasons to buy
AI-powered logo creation Seamless integration with Wix websites Free logo design and preview Reasons to avoid
Limited customization options Best suited for Wix users Why we picked it: Wix Logo Maker is the best choice for users who already have a Wix website or plan to create one. The logo maker integrates seamlessly with Wix, making it easy to design and implement a logo that matches your website’s look and feel.
Key advantages: Wix Logo Maker uses AI to generate unique logo designs based on your preferences, making the design process quick and easy. The platform allows you to design and preview your logo for free, and you can purchase high-resolution logo files starting at $12.99.
Potential drawbacks: Wix Logo Maker has limited customization options compared to some competitors, and it may not be the best choice for users who are not on the Wix platform or prefer more advanced design tools.
Best for: Wix Logo Maker is perfect for users who already have a Wix website or are planning to create one. It’s an excellent choice for those who want a simple and quick logo creation process that seamlessly integrates with their Wix site.
See our full Wix Logo Maker review.
How we tested the best logo makers
We reviewed more than 20 paid and free online logo makers. The logo makers we reviewed represent the most popular and overall considered the best logo makers by graphic designers and business owners.
Photutorial scores logo makers based on criteria that have a meaningful impact on the quality of the logo, the cost of creating a logo yourself, and the ease of use, all of which impact the success of businesses.
The best logo makers scored the highest based on the weighting in the following categories:
- Quality of logos: 40%
- Cost & pricing options: 30%
- Ease of use: 15%
- Customer support: 15%
- Additional features: 5 bonus points
Our focus on quality and price is what we consider reflective of customers’ top priorities when comparing logo makers.
What is a logo maker?
While logo makers can mean several things, including graphic designers who create logos or software used to create logos, in this article, we refer to online logo makers. These online platforms are ideal for DIY logo creation, serving as an inexpensive and fast way of creating a new logo that is particularly popular among entrepreneurs and small business owners.
Related: What are logo makers?
Pros and cons of logo makers
There are a number of benefits and drawbacks to consider before deciding to choose a logo maker.
- Logo makers are an affordable option for small businesses or individuals who need a logo but don’t have the budget to hire a professional designer.
- They offer a fast and convenient solution, allowing you to create a logo in just a few minutes.
- There is a large variety of templates to choose from, which means you can easily find one that matches your brand’s style.
- Most logo makers offer the ability to easily edit and customize your design to make it unique.
- You have the freedom to design and revise your logo as many times as you want without incurring additional costs.
- The selection of templates and customization options may be limited compared to hiring a professional designer.
- The logos created by logo makers are often generic and may not stand out in a crowded market.
- The design quality may be lower than that of a professionally designed logo.
- There may be restrictions on the use of the logo, such as not being able to trademark it or use it for commercial purposes.
- There may be hidden fees for downloading high-resolution versions or vector files.
How to use a logo maker?
Logo makers range from highly automated, AI-powered online platforms that do most of the work for you to logo templates and old-school editors where you have to do everything yourself. The AI-powered logo makers are the easiest to use, so they are also the highest on our list. Here’s how to use them:
- Provide instructions. Depending on the logo maker, you can choose the type of fonts, color palette, layout, samples of logos you like, your business industry and audience, and what you want it to convey.
- Browse suggestions. You will receive from 5 to 20+ initial ideas based on your inputs. Some logo makers follow your instructions very well, while others deviate too much. You can also usually load more ideas.
- Edit the logo. The best logo makers let you edit your favorite logo idea. Depending on the logo maker, you can change either all aspects of the design or a few.
- Download the logo. Unfortunately, you won’t find any worthy free logo makers. If you want a half-decent logo for your business, you will have to pay a small amount. Luckily, most logo makers are very affordable, costing less than $50 for a logo.
Alternatives to logo makers
If a logo maker isn’t the right option for your business’s needs, there are other ways to get a unique and professional logo designed. Here are a few of the most popular alternatives to a logo maker.
Freelance graphic designers
Freelance graphic designers can provide a customized logo design tailored to your business needs. This option allows you to communicate directly with the designer, giving you more control over the final product. However, this option could be more expensive than a logo maker, so make sure you have a budget in place.
Crowdsourcing platforms such as 99designs allow you to post a design brief and receive submissions from multiple graphic designers. You can then select the best design, which is usually delivered in a matter of days. This option can be cost-effective, but make sure you choose a designer who has experience and good ratings on the platform.
If you have design skills, you can create a logo yourself using DIY software such as Canva or Adobe Illustrator. These software options come with pre-made templates and design elements, making it easy to create a unique logo that fits your business needs.
Design agencies are professional organizations that specialize in graphic design, branding, and marketing. They can provide a comprehensive branding solution, including logo design, website design, and marketing materials. This option is ideal for businesses looking for a complete branding overhaul, but it could be expensive.
Unlimited graphic design services
Unlimited graphic design services offer ongoing design support for a monthly fee. You can have unlimited revisions and request designs for any marketing or branding needs you have. This option is ideal for businesses who need frequent design updates and want to have a consistent brand image.
Online design contests
Online design contests are similar to crowdsourcing platforms, but allow you to post a design brief and have multiple designers compete to create the best logo design. You can then select the best design and receive the final files. This option is cost-effective, but make sure you choose a reputable platform with a good track record.
In-house design team
If your business is large enough, you can have an in-house design team create your logo and other branding materials. This option allows for more control over the design process and ensures that all designs are consistent with your brand image. However, this option can be expensive and requires a significant investment in staffing and equipment.
Keep in mind that the best option for you will depend on your design skills, budget, and timeline. Make sure you research each option thoroughly before making a decision.
Best logo makers FAQs
What is the best logo maker?
Currently, Looka tops our list of the best logo makers. It delivers the best logo quality in a short time thanks to the powerful AI engine. It also features beautifully designed branded graphics in its Brand Kit, which you can get for free with an active subscription.