Best Modern Fonts (Unique Picks)

When designing a website or logo, the most important thing is choosing the right font. With so many fonts to choose from, it can be hard to know where to start. Here are some of the best fonts to consider if you’re looking for something modern and unique.

What Is a Modern Font?

Modern fonts are characterized by clean lines, simple shapes, and minimal aesthetics. Standard features include evenly thick vertical and horizontal strokes, rounded corners, and serifs (the tiny “feet” at the ends of some letter strokes). Many modern fonts are sans-serif (Helvetica, Arial, and Futura), but that doesn’t mean serif fonts can’t be modern. In fact, many modern serif and display fonts, such as Georgia and Playfair Display, can work very well.

Therefore, we define a modern font as a minimal font that’s optimized for use and readability on digital screens, making it well-suited for websites and other online environments. These fonts are popular with businesses and brands that want to exude a touch of sophistication.

In addition, many modern fonts are available in a variety of weights and styles, giving designers more flexibility in their use.

12 Best Modern Fonts (For All Purposes)

1. Proxima Nova

Proxima Nova, designed by Mark Simonson as a classic sans-serif, is one of the best new typefaces. It’s a complete remake of a typeface from 1994 and is a comprehensive font family with 16 weights and 7 weights, plus a matching italic. Because it’s easy to use, Proxima Nova is often used for print media design. It’s a simple but beautiful font that you can use together with Nunito.

The characters in this font have a distinctive style that makes the content easy to read. It also has a particularly low x-height, which Mark says is the main reason for the font’s success. That’s why you’ll find the Proxima Nova font in many places.

2. Helvetica® Now

Helvetica Now is a redesigned version of the classic Swiss typeface Helvetica. It’s a versatile typeface that we can use for various applications. Its simple, clean lines make it an ideal choice for text-heavy documents, while its unique glyphs add personality and visual interest to headlines and other applications.

Each letter has been redrawn and redesigned in this new, complete version of Helvetica to be clearer, simpler, and more neutral. Helvetica Now comes in 48 weights, from Light Micro to Extra Black Display, and each weight has a matching italic. Max Miedinger, Charles Nix, Monotype Studio, Jan Hendrik Weber, and Monotype have published Helvetica Now. Whether you’re looking for a classic, straightforward typeface or one with a little more personality, Helvetica Now is a great choice.

3. TT Norms Pro

If you’re looking for a modern font for your logo design, look no further than TT Norms Font. This geometric sans serif font was designed in 2017 by talented type designer Ivan Gladkikh and is now available in 18 different styles. With nine weights to choose from, including Regular, Bold, Extra Bold, Medium, Light, Extra Light, Thin, Black, and Extra Black, each with italics, TT Norms Font is a real powerhouse.

The unique typeface, based on smooth proportions and a sleek look, is the best result of many hours of careful design work. It becomes even more humanistic when you activate the stylistic alternatives. Since TT Norms Font can read both Latin and Cyrillic characters, you can use it for a variety of designs and texts of any size. It’s also a good choice for large headlines and small-format text.

So if you’re looking for a modern font with a lot of features and excellent language support, TT Norms Font is for you.

4. Crux Font

If you want to create a truly minimalist yet stunning design, Crux is the font for you. It’s perfect for designing eye-catching logos, promotional content, and marketing graphics. With its minimalist headlines and large text, it’s guaranteed to catch the attention of your visitors. And since it’s versatile, it’s ideal for all your branding and display needs.

Crux’s minimalist design is perfect for creating eye-catching logos. With its clean lines and large text, this font will grab the attention of your visitors. With its multiple uses, Crux is ideal for all your branding and display needs.

5. Canela

Canela is a graceful display typeface between sans serif and serif, designed by Miguel Reyes. We characterize it as soft and sharp, modern yet classically rooted. Canela began as an interpretation of Caslon, but Reyes has gradually taken the family in a new and unexpected direction. At its lightest, with softly fading strokes, it’s delicate. As the weight increases to its blackest, it takes on a different feeling of warmth and quiet confidence.

Canela is a good choice for logo design because it’s both elegant and modern. The simple shapes are easy to read, and the light cuts give it a delicate feel that’s perfect for luxury brands. The blacker fonts also have a quiet confidence that works well for more masculine logos.

6. Qualy

Qualy font family was designed and published by Shina Design. This font is perfect for your logo or branding, as each character was specifically designed to make a great logo. However, it’s not suitable for long text blocks. This font is practical because it’s a modern and fresh sans-serif style that you can use in many designs. Adding this font to your creative ideas will bring them to life.

7. GT America

GT America is a sans serif typeface released in 2016 by Grilli Type. It was designed by Noël Leu, with additional work by Seb McLauchlan, and inspired by Swiss and American grotesques. It’s available in five widths, seven weights, and a monospaced version. There are some free GT America alternatives worth checking out if the price tag doesn’t fit your project budget.

GT America is a versatile font that you can use to create both formal and casual logos. The different widths and weights give you a wide range of options, while the monospaced version is ideal for logos that need to be legible at small sizes.

8. Futura

Futura is a sans-serif typeface designed by German designer Paul Renner. It’s a deep x-height that makes it perfect for text-based designs like logos and headlines. Futura has been used in many notable places since its release, such as on the jerseys of American soccer teams, in video games, and in movies. Futura’s simple, clean lines make it a great choice for logo design. Its x-height is also helpful in making text-based logos more readable and attractive.

9. Brandon Grotesque

Brandon Grotesque is a sans serif typeface designed by Hannes von Doehren of HVD Fonts. It was released in 2009 and 2010 and included Thin, Light, Regular, Medium, Bold, and Black weights. There are also italic versions for each typeface. The typeface is a geometric sans serif. It was heavily influenced by geometric sans serif typefaces from the 1920s and 1930s. Brandon Text—a tighter version intended for body text—was released in 2014.

Brandon Grotesque is a good choice for logos because it’s an elegant typeface with a low x-height that makes it easy to read. The logo can fit the brand’s image thanks to the different cuts, and the italic versions add a touch of sophistication.

10. Mont™

Mont is an easy-to-use geometric sans-serif typeface that works well with extended Latin, Cyrillic, and Greek character sets. Mont is available in ten different weights, from Hairline to Black. This gives you plenty of options for headlines, logos, and longer text. Tabular figures and advanced typographic features such as ligatures, fractions, upper and lower case, superscripts, and subscripts – all make OpenType suitable for any graphic challenge.

Mont is an ideal logo because of its distinctive x-height and unique details (like the pointed “t”). Because it’s versatile, you can use the font for a variety of purposes, including web design and print media.

11. Panton

The Panton typeface family is a modern, elegant sans-serif typeface with well-made geometric designs, optimized kerning, and more. It is easy to read on the web and in print. Inspired by classic grotesque typefaces, Panton’s style is expressed in perfectly toned-down geometric shapes. The Panton type system has a wide range of fonts that you can use for headlines of all sizes and text blocks that come in both maximum and minimum sizes. Their styles are ideal for any graphic design, whether web design or motion graphics.

The Panton font family is great for making logos because it looks modern, elegant, and easy to read. The toned-down geometric shapes give the Panton font a unique style that can make your logo stand out from the crowd. And thanks to the wide variety of styles available in the Panton font system, you can find a style that perfectly matches your brand identity.

12. Cera Pro™

The Cera Collection is a set of simple, elegant, warm-toned typefaces perfect for modern designs. The best-selling Cera, Cera Stencil, Cera Condensed, Cera Brush, and Cera Round are all in this set. All the typefaces in the collection are based on elementary shapes and come in various weights and styles to suit any need. The group also has dingbats and arrows, and the extended, pan-European version supports more than 150 languages.

Cera Pro is a good choice for logos because it is simple, elegant, and has many expressions. The six weights give it flexibility for different applications, and the matching italics add a touch of dynamism. The large x-height and compact capitals make it easy to read at small sizes.

Modern Fonts For Logos

To create a strong, recognizable brand, choose the right font for your logo. But with so many fonts to choose from, it can be tough to know where to start.

We’ve compiled a list of some of the best modern fonts for logos, from sleek and simple to bold and fun.

How to Choose the Best Modern Font for Logos?

When choosing a font for your logo design, it’s important to consider both the message you want to convey and the image you want to convey. These modern fonts are versatile and eye-catching and will help you create a logo that makes a strong impression. The best font for a logo design is the one that fits a brand’s identity.

When choosing a font for a logo design, there’s no right or wrong choice. In a competitive market, a brand needs to stand out from the crowd – and a well-designed logo is at the heart of that. The font you use is crucial, but ultimately the choice will create a unique, individual logo that doesn’t look like anyone else’s.

Key features of a modern font for logos

1. Clean and simple lines: A modern logo font should have clean and simple lines. This means that the shapes of the letters should be basic and easy to read. The overall look of the font should be sleek and stylish.
2. A bold and eye-catching color: A bold and eye-catching color will make your logo stand out from the rest. It will also help to create an association between your brand and your logo.
3. A unique and memorable design: A unique and memorable logo design will help to create a strong association between your brand and your logo. It should be simple enough to remember and eye-catching enough to impact.
4. A versatile design that is useful in multiple contexts: A universal logo design can be adapted to work well in various contexts. This means it should look just as good on a website or social media profile as on business cards or letterheads.

10 Best Modern Fonts For Logos

1. Lequire

Lequire is a sans-serif typeface with a modern, high-tech character. Its unique lowercase letters add personality and style to any design project, making it perfect for logos and other branding materials. The accompanying outline style adds an extra touch of sophistication to your designs.

• Type: Sans Serif
• Spacing: Normal
• Optimum size: Any

2. Kamerun

Kamerun is a serif font created especially for elegant branding needs. It comes with extra ligature and alternates in a unique shape, adding value to your brand. The font is ideal for designers or product owners who need solutions to make their design look more classy and modern.

• Type: Serif
• Spacing: Normal
• Optimum size: Any
• Web font? Yes
• Formats: .otf .ttf .woff .woff2

3. Emelind

Emelind is a versatile font that you can use for a variety of purposes, including logos and branding, sci-fi posters, product packaging, invitations, advertising, sportswear, ticket design, digital boarding, editorial design, book covers, startups, the gaming industry, the tech industry, movies, and any other futuristic typography design project.

• Type: Sans-Serif
• Spacing: Normal
• Optimum size: Any
• Web font? No
• Formats: .otf .ttf

4. Baou

Baou is a modern sans serif typeface with a super-wide width, perfect for display fonts or flowing text. It’s pinched curves and vertical ends that give it just enough personality to stand out without looking dated. The product comes with five logo templates and a color palette, making it ideal for Instagram, posters, web design, magazines, logos or products.

• Type: Sans-Serif
• Spacing: Expanded
• Optimum size: Large (Display/poster)
• Web font? Yes
• Formats: .otf .ttf .woff .woff2

5. Typeday

Typeday is an excellent font for a variety of projects. Elegant logos, web design, quotes, magazine covers, wedding cards, invitations and branding – everything is possible with this font. Its sharply contrasted lines work well for headlines and large-scale projects. Typeday has nine weights and over 350 glyphs for endless design possibilities. It also receives free updates. This makes it a good choice for any creative project.

• Type: Sans-Serif
• Spacing: Normal
• Optimum size: Any
• Web font? Yes
• Formats: .otf .ttf .woff .woff2
• Language support: Basic, Western European, Central European, South-Eastern European, Pinyin

6. Space Odyssey

The Space Odyssey typeface is a sans-serif font with stretched, semi-condensed characters. It includes upper- and lowercase letters, numbers, punctuation, alternates, and multilingual support. It can be used as a logo, for branding, in magazines, for fashion-related purposes, or as a stylish text overlay on any background image. It is compatible with both PC and Mac computers.

• Type: Sans-Serif
• Spacing: Normal
• Optimum size: Any
• Web font? Yes
• Formats: .otf .ttf .woff .woff2
• Language support: Multilanguage

7. Meta Link

Meta Link is a sans serif font inspired by future technology and sports. It’s great for product logos, posters, headlines, card logos, websites, magazines, packaging, stationery, and more. You can easily create your logotypes with the font. Meta Link has four weight fonts with italic styles and an Open Type feature that lets you access a large collection of unique alternative letters and ligatures. Meta Link works perfectly with design programs like Adobe Illustrator, Adobe Photoshop, Corel Draw, and Affinity Designer. You can also use web-based programs like Kittl, Canva, Artboard Studio, and others to access Meta Link.

• Type: Sans-Serif
• Spacing: Normal
• Optimum size: Large (Display/poster)
• Web font? Yes
• Formats: .otf .ttf .woff .woff2
• Language support: Multilanguage

8. Majer

Majer is a sans serif font with a modern, luxurious, elegant, unique, and classy look. This font is specially crafted for logo design projects and is ready to be used on logos, branding, magazines, social media, and many other projects that need modern touches. Majer includes a full set of uppercase and lowercase letters, multilingual characters, numerals, and punctuation.

• Type: Sans-Serif
• Spacing: Normal
• Optimum Any
• Web font? Yes
• Formats: .otf .ttf .woff .woff2
• Language support: Multilanguage

9. Bouquet 

Bouquet Typeface is a modern, classy typeface that is sporty and great for playing typography, or logos, signatures, your shop, or catalog, all about fashion and art. It has pleasant, gentle shapes, which make it a perfect choice for modern, feminine blogs.

• Type: Cursive
• Spacing: Normal
• Optimum Any
• Web font? Yes
• Formats: .otf .ttf .woff .woff2
• Language support: Multilanguage

10. Fonseca 

Fonseca is a modern sans serif typeface inspired by posters from the art deco and early 20th century. The key features of this all-caps family are its simple, straight geometric forms and modernized letterforms. The modernized retro look of this family makes it great for presenting any content related to travel, history, and culture in a present-day way. This display family is perfect for headlines, posters, logos, branding projects, magazines, and packaging.

• Type: Sans-Serif
• Spacing: Normal
• Optimum Any
• Web font? No
• Formats: .otf .ttf
• Language support: Basic Latin, Western European, Euro, Baltic, Turkish, Central European, Pan African Latin

15 Best Modern Google Fonts

1. Poppins

Poppins is a geometric sans-serif typeface designed for international use. The font supports both the Latin and Devanagari writing systems. The Latin glyphs were designed to be more constructed and rationalistic than usual. In contrast, the Devanagari design is particularly new and represents the very first Devanagari font with a range of weights in the genre. Devanagari characters are based on pure geometry, particularly circles, and are almost monolinear. The Latin capital letters are shorter than the Devanagari characters, and the Latin x-height is quite high.

2. Roboto

Roboto is a sans-serif typeface developed by Google. The typeface has a mechanical frame, and the forms are largely geometric. At the same time, the typeface features friendly and open curves. While some grotesques distort their letterforms to enforce a rigid rhythm, Roboto doesn’t compromise and leaves the letters in their natural width. This makes for a more natural rhythm when reading, which is usually only found in humanist fonts and fonts with serifs.

3. Open Sans

Open Sans is a humanist sans serif typeface made by Steve Matteson, the Type Director at Ascender Corp. This version contains the complete 897 character set, which includes the standard character sets ISO Latin 1, Latin CE, Greek, and Cyrillic. Open Sans was designed to emphasize “upright” to improve readability in print, on the web, and on mobile devices. In March 2021, this font family was expanded to support Hebrew and made available as a variable font under the OFL license to simplify conditions for use on different devices and platforms.

4. Noto Sans

Noto Sans is a font collection that includes fonts for writing in all modern and ancient languages. Noto Sans is a sans serif font that can be used for texts written in Latin, Cyrillic, or Greek scripts. It comes in italic styles, multiple weights, widths, and has 3,741 glyphs.

5. Merriweather

Merriweather was developed as a font that’s easy and comfortable to read on screens. To do this, it has large x-heights, letterforms that are a little bit closer together, a little diagonal emphasis on the letters, strong serifs, and open forms. In addition to the standard serif version of the Merriweather typeface family, there’s also a sans-serif version, Merriweather Sans, that closely follows the weights and weights of the original design.

6. Montserrat

Montserrat is a geometric sans-serif typeface designed by Julieta Ulanovsky. It was inspired by posters and signs from her eponymous historic neighborhood in Buenos Aires. It’s an informal appearance with less extended letterforms than similar typefaces such as Gotham and Proxima Nova. There are nine weights, both uppercase and italic, with small caps. There are also two quite different versions that don’t fit into the usual LATEX classifications: one with much rounder letterforms, reflecting the signage in the namesake Montserrat district.

7. Inter

Inter is a variable font family designed for computer screens. It’s a high x-height to improve the legibility of text in uppercase and lowercase, and various OpenType features such as contextual alternates that match punctuation to the shape of surrounding glyphs, slotted zeros to distinguish between “0” and “o”, tabular numbers, etc.

8. Raleway

Raleway is an elegant sans-serif font family. Originally designed by Matt McInerney as a single typeface, it was expanded in 2012 by Pablo Impallari and Rodrigo Fuenzalida into a font family with 9 weights. Igino Marini added old-style numerals, standard ligatures, optional ligatures, and full diacritical marks in 2016. The standard character set is inspired by neo-Gothic typefaces; however, there’s also a stylistic alternative that includes geometric shapes instead of traditional neo-Gothic shapes.

9. Playfair Display

Playfair Display is a transitional design that emerged during the European Enlightenment in the late 18th century. This type of design features high contrasts and fine hairlines made possible by printing technology, ink, and papermaking developments. Playfair is influenced by the designs of John Baskerville and the “Scotch Roman” designs, but it’s not an imitation of any particular design. It’s a large-format transitional typeface and can be used alongside Georgia for body text. The main family’s downloaded font files include small caps, common, and optional ligatures. The family was converted to a variable font in August 2019.

10. Rubik

Rubik is a sans-serif font family with slightly rounded corners, designed by Philipp Hubert and Sebastian Fischer of Hubert & Fischer as part of the Chrome Cube Lab project. Rubik consists of five weights (Regular, Medium, Bold, Black and Heavy) with Roman and Italic weights. There’s also a monochrome version of the black Roman font called Rubik Mono One. Meir Sadan redesigned the Hebrew component in 2015, while Alexei Vanyashin redesigned the Cyrillic component in 2016.

11. Josefin Sans & Slab

Josefin Sans is a geometric, elegant typeface with a vintage effect. It was inspired by geometric sans serif typefaces from the 1920s. The x-height of Josefin Sans is midway between the baseline and the versal height, which is an unusual proportion. There’s also a sister family of Josefin Sans, Josefin Slab, which follows the 1930s trend for geometric typefaces and falls somewhere between Cable and Memphis, with modern details that “would lend themselves well to my own design project”, to quote the designer. Josefin Slab takes its cues from Scandinavian style elements, so the designer put a lot of emphasis on the design of the diacritical marks – especially the “æ”, which has continuous loops so that mark determines the slant of the “e” explicitly.

12. Anton

Anton is a digital version of a traditional sans serif advertising typeface, redesigned for use as a web font. The counters have been opened slightly, and the letter stems have been optimized for use as a bold display font in modern web browsers. Anton now supports African Latin and Vietnamese, as well as all Western, Central, and Southeastern European languages.

13. Source Serif Pro

Source Serif Pro is a transitional-style serif typeface that complements the Source Sans Pro family. The close relationship between Serif and Sans is achieved through carefully matching letter proportions and typographic color. Source Serif is loosely based on the work of Pierre Simon Fournier, and many features typical of Fournier’s designs (such as the lower serif on the b or the middle serif on the w) are also found in Source Serif. Without being a pure historical revival, Source Serif takes Fournier’s inspiration and reworks it for a modern age.

14. Public Sans

Public Sans is a free font based on Libre Franklin. It’s many similarities with its predecessor but differs enough in some respects to have an effect all its own. Public Sans has 18 fonts, including weights from Thin to Black and customized Italics. Overall, Public Sans differs from Libre Franklin’s focus on hand reading and neutral applicability UI. Its design is inspired by both 20th-century sans fonts and the original 19th-century Franklins. The font is intended for use as a progressive enhancement web font – it works well with Apple and Google system fonts when used lower in the font hierarchy.

15. Roboto Mono

Roboto Mono is a monospaced addition to the Roboto font family. It’s similar to the other members of the Roboto family but was explicitly designed for readability on screens with various devices and reading environments. The fonts have been optimized for readability, considering glyphs necessary for reading and writing software source code. For example, curly braces ‘{ }’ have exaggerated periods to distinguish them from curly braces ‘clearly ( )’ and curly braces ‘[ ]’. Dots and commas are also exaggerated to make them easier to see. The size and weight of symbols often used as operators have also been optimized.

Frequently Asked Questions (FAQs)

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About your guide

Matic Broz is a multifaceted creative professional, with experience as a photographer, graphic designer, and business owner. He has a decade of experience in helping other creatives improve their craft and start their own businesses. His writing and research have been featured in notable publications such as The Guardian, PetaPixel, and USA Today. Additionally, his scientific research has been recognized with a cover feature in the prestigious MDPI-owned journal. In his leisure time, he enjoys photography, hiking, and spending time with dogs. Read more