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Graphic Design In Advertising: Why Is It Important in 2022?

Matic BrozUpdated May 19, 2022

Graphic design plays a vital role in advertising, yet most marketers don’t know how to leverage it. To make matters worse, most graphic designers don’t know much about advertising. So, whether you’re a marketer or a graphic designer, in this post, we’ll show you everything you need to know about graphic design in advertising.

What is Graphic Design in Advertising?

Graphic design in advertising uses visual elements to convey a message or promote a product. It involves strategically using color, imagery, typography, and layout while considering customer needs to create compelling ads that bring in new customers and sales.

In the following example, you can study dozens of designs competing with each other for the attention of the people. Which one grabs your attention? Now, analyze why.

Graphic design in real life - Times Square

Graphic design in real life

How are Graphics Used in Advertising?

Graphic designs in advertising and marketing are used throughout the brochures, packaging, logo creation, website design, display ads, and billboards. The primary goal is to create a visually appealing graphic that emphasizes the product or service being offered.

What are advertisement graphics?

An advertisement graphic is any visual creation used to influence the sale of a product or service, either through advertising or eye-catching packaging. An often overlooked promotional graphic is the logo, which helps build brand identity but to which most companies don’t give proper attention.

5 Reasons Why Graphic Design Is Important for Advertising

  1. Increased conversions
  2. Brand recognition
  3. Effective communication
  4. Getting attention
  5. Makes it memorable

1. Increased conversions

Graphic design is important because it helps improve the conversion rate of your advertising campaigns. When you advertise your products and services, you need to make sure that they appeal to potential customers. To achieve this, I recommend developing a graphic design strategy.

If you create eye-catching graphics, you can attract more people who want to buy your product. Your advertising should also be clear and concise. If your message is unclear, your customer won’t understand what you’re trying to tell them. They might think you’re trying to sell something else or that you’re being misleading. So if your ad is confusing, it can lead to a poor conversion rate.

2. Brand recognition

Brand recognition is one of the essential aspects of corporate advertising. It takes a lot of effort and investment to build a strong identity. That’s why forward-thinking companies spend a lot of money and resources developing their brands.

The easiest way to do this is to hire graphic designers who can bring the brand’s style to visual communication. The main goal is to make their clients’ products recognizable to a broad audience. Therefore, they need to make sure that all the company’s materials are consistent.

A graphic designer must integrate every aspect of the product into a unified style. The designer must understand what the client wants to convey through their advertising to achieve this goal. Then, they should implement each element to convey the same message.

Mcdonalds branding
You instantly recognize McDonald’s logo and colors. (Credit: Photo by Visual Karsa on Unsplash)

3. Effective communication

Advertising is communication that uses images, words, sounds, and movements to persuade people to buy products or services. So graphic design plays a vital role in effective communication. We help companies get their message across through various media, including print, television, radio, billboards, websites, and social media. The goal is to get people to take action and buy products or services.

Design isn’t limited to traditional forms of advertising such as print and TV. It’s also used in digital marketing. Examples include websites, blogs, email newsletters, social media posts, video ads, and infographics. So, modern advertising relies on graphic design to convey a company’s brand identity and drive sales.

And the best way is to include images in ads. As you may know, 93% of communication is nonverbal.

Related: Best stock photo sites for graphic designers

4. Getting attention

Graphic design is also essential to attract attention. Whether you’re designing a logo, a website banner, or any other advertisement, a good design will help attract customers’ attention. If you want to stand out, you need to look professional and put effort into your design.

You don’t have to spend thousands of dollars on fancy software or hire a designer who charges $100 an hour. You need to understand graphic design basics and apply those principles to your project. Learning graphic design is pretty easy.

To attract the attention of potential clients, you should use clear and concise text. Keep the designs simple. Avoid using too many colors, large images, or complex typography. Use white space to separate and structure your message. And always remember that the goal of your design is to attract attention.

5. Makes it memorable

Graphic design plays a big role in making advertising memorable. The right combination of colors, shapes, typography, photography, illustration, and animation helps convey a message and make it stick in people’s minds.

Graphic design accounts for almost half of advertising agencies’ total budgets—at least it should. The average cost of television advertising is $3,500 per second. So make your design as memorable as possible because failure doesn’t come cheap.

When choosing a graphic designer, the most important thing you should look for is whether they know their craft. It’s not enough that they’re creative. They must also be able to communicate clearly and effectively. They should be able to explain how they work, so you understand what they’re getting at. And if they don’t have experience working with clients, they should work closely with you to make sure you’re happy with the final product.

Frequently Asked Questions

Why is graphic design important in advertising?

Graphic design is one of the most important tools in advertising. It helps us understand our target audience and what they want from us. We can then use this knowledge to develop creative ideas that will ensure we reach out to our target audiences and get them interested in our product.

What is the role of a graphic designer in an advertising agency?

A graphic designer plays a vital role in an advertising agency. They have to work with the creative team to develop the ad campaign’s concept, strategy, and execution. They design all aspects of the advertisement, from the logo to the final print ads.

Is graphic design helpful for marketing?

Yes, marketing is about communicating with your target audience through various channels. You need to know how to present your product/service to make it easy for people to understand and remember. This is what graphic design can do for you.

What are graphics in advertising?

Graphics in advertising refers to any illustration, picture, photograph, cartoon, drawing, etc., that promotes a product or service. We can use graphic design to print advertisements, packaging, billboards, websites, and other forms of marketing.

How does graphics design contribute to designing advertisements?

We hire graphic designers to create designs that are appealing to consumers. They have to consider many factors, such as colors, shapes, fonts, and sizes. The designer then determines how these elements will be displayed on a website or advertisement.

What is marketing and advertising in graphic design?

Marketing and advertising in graphic design promote goods and services through various forms of communication. It involves creating ads, logos, brochures, packaging, websites, and other printed materials, attracting customers, and persuading them to purchase the product.

How does graphics design contribute to designing advertisements?

Graphics design contributes to advertising because it helps promote the product, services, and brand by creating logos, illustrations, and other graphical elements.


Graphic designers play a vital role in the success of any advertisement. They create the visual identity by designing logos, advertisements, websites, and many other things. Graphic designers also need to understand the basics and psychology of their audience to come up with creative ideas that will appeal to them. To do this, they must be able to analyze the target audience. This article provides some tips on how to become a better graphic designer.

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About the author

Matic Broz profile image

Matic Broz is a photographer, graphic designer, and stock photographer. For over ten years he's been helping photographers improve their photos and graphic designers find the best images for their designs. His work has been featured by Lifewire and PetaPixel. In his free time, he enjoys photography, hiking, and petting random dogs. Read more

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