Importance of Graphic Design in Business

By Matic Broz, editor-in-chief of Photutorial covering stock media, Adobe, and design. He founded Photutorial while finishing his PhD in computational biosciences.
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There is no doubt that the graphic design industry is thriving, with a global market size of over $43.4 billion and a projected 3.7% growth rate.

Thus, graphic design has aided businesses in a variety of ways, including making websites easier to use and increasing sales through social commerce. Continue reading to learn more about how this digital profession can help businesses.

The Role of Graphic Design in Business

Graphic designers play important roles in business, whether in marketing or information technology. They can be anything from social media content creators to web designers. Let’s look at these roles more closely.

  • Creates a Winning First Impression
  • Conveys a Brand’s Values
  • Drives Up Sales
  • Streamlines Communication
  • Improves Advertisement
  • Helps a Brand Become Impactful
  • Builds Professionality
  • Establishes a Brand’s Identity
  • Builds Memorability
  • Sets Brand Apart from Competition
  • Assists in Packaging

Creates a Winning First Impression

Customers can learn about your company in a variety of ways, including online and billboard advertisements, the website, physical products, and so on. All of these areas must make a good first impression, which is only possible if you have a professional graphic designer on your team.

With this in mind, visual learners account for 65% of the population. As a result, your company must invest in eye-catching design to entice customers to buy your products, whether they are your:


A website’s design influences 94% of user impressions. Obviously, if you open a website and find it difficult to navigate through the company’s products or if it is poorly designed, you will most likely leave and look elsewhere.

Furthermore, over 75% of consumers judge a company’s credibility based on the design of its website, implying that the design should apply to its offers.

Assume you’re looking for shoes on the internet. You’d expect the site to look like an online store; otherwise, you’d never enter your credit card information. 

As a result, a user’s first impression is formed by basic elements such as the website’s color, layout, and typography. Once these elements have been optimized, you can proceed to the next step: designing an eye-catching logo.


A well-designed brand logo can do a lot to attract more customers. If your company faces a lot of competition, customers may dismiss your brand simply because another company’s logo appears more credible.

A graphic designer can assist you in developing a logo that gets to the heart of what your company offers, showcases it, and leaves a lasting impression. Customers will most likely forget about your brand if you choose a simple logo design. This is because 60% of consumers will avoid your brand if the logo is unappealing or appears to be poorly designed.

Graphic designers understand the importance of a company’s logo. To make the best logo for their clients, they do research on the industry, evaluate brands, and hold multiple feedback sessions.

Social Media Profile

Two-thirds of small businesses have a social media account and for good reason. Like a brand’s logo and website, they are also part of a consumer’s first impression.

If a brand’s social media page doesn’t contain attention-grabbing visuals, beautified product images, and readable content, consumers won’t bother staying too long.

Because of this, social media marketing needs the help of a graphic designer to make more interesting content and get more people to follow it.

Conveys Brand’s Values

Some brands struggle to find the best way to convey their values and often just stick them in their website’s “About Us” section. But graphic designers can instill these values through their professionally made content.

For instance, Company A wants to display its eco-friendly values to its conscious consumers, who comprise about 66% of the general population. The graphic designer might show how the company cares about the environment by making the “Fair Trade Certified” label on the product packaging stand out.

Or you could add more shades of green to the company’s social media platforms and website. All these additions can make all the difference when consumers make their purchasing decisions.

Drives Up Sales

Hiring a graphic designer is a wise business decision. A well-designed platform and packaging can boost a company’s conversion rate. The best example of this can be found in a grocery store.

Consider going down the detergent aisle to buy dishwashing liquid. Because most packages contain similar formulations, it may come down to the package’s appearance. Even if it is rated lower than the competition, you will most likely choose the most visually appealing one.

This demonstrates how graphic design can boost sales and brand awareness. Simultaneously, websites and social media content that are designed and written in a unique way can indirectly lead to higher conversion rates.

People are more likely to visit the site and interact with it on social media if the design is appealing. Consequently, your business will attract more potential customers.

It Streamlines Communication

Companies want consumers to go from point A to point B. To do that, they need to guide the path through the marketing funnel using steps designed to be user-friendly.

The first step is using effective visual graphics to convey the message and convince people to use the product or service.

A professional graphic designer can show you the best way for your business to lead its customers. Because they have done research on different target groups, they can meet the needs of your potential buyers.

A graphic designer will probably suggest creating an infographic if you have a highly visual audience that you’re trying to communicate with about your product’s uses.

Aside from that, 45% of the global consumer base uses their phones when shopping. Luckily, digital design can help make your web content mobile-friendly.

It Improves Advertisements

By carefully arranging shapes, colors, and layouts, graphic designers can subconsciously plant a brand’s identity in the minds of consumers, making advertising more effective. Whether you want to advertise on social media, create a hero image, or produce a physical brochure, you should leave this to the professionals.

Helps a Brand Become Impactful

One of a business’s goals is to elicit a response from consumers. For example, a company offering healthy meal plans won’t be impactful by simply posting tweets of data about why healthy food is important.

Instead, building a hard-hitting message with powerful data in an infographic can give the target audience the motivation they need to try out the product.

Builds Professionality

In the U.S. alone, there are over 30 million small and medium-sized enterprises (SMEs) whose profitability determines their growth. Even so, most of these businesses need money from private investors, venture capitalists, or other private sources.

To get private funds, SMEs need to build their professional image and need a graphic designer’s help.

SMEs can expect their private funding projects to go well if they are consistent with their packaging, web design, and engagement.

Establishes a Brand’s Identity

After grasping a target audience’s positive first impression, businesses need to keep it by maintaining a consistent image of their brand identity. Graphic designers can capture this identity by researching and observing a company’s profile.

Digital artists can make logos and web profiles that stand out by using font psychology and color theory. Their job is to set a company’s tone of voice, choose its color palette, and come up with other marketing tools that help define a brand’s identity.

Builds Memorability

In the US, internet users visit approximately 130 web pages each day. For this reason, it’s becoming increasingly difficult for small brands to stay on a consumer’s mind.

Luckily, a great design from a skilled graphic designer can help people remember your brand. Essentially, you need a logo that consumers can recognize by its colors. Your logo may also need an edgy design that resonates with your target customers. Another way to get recognition through graphic design is to have trending posts in your feed.

Your designer can also create a brand mascot, funny comics about the product, or other entertaining content that your potential customers will remember.

Sets a Brand Apart from Its Competition

Suppose you own a coffee cart and park it most days near a college campus. One day, you see another coffee cart that sells the same thing as yours. This takes away a lot of your customers.

You look at your competition and notice an Instagram handle posted on their menu. As you look around the page, you find art that is interesting to college students, who are your target audience.

Your competition may be using the power of graphic design to attract a broader customer base than yours. Meanwhile, your last Instagram content may have been posted a few weeks ago.

This is an example of how graphic design can give a business the upper hand.

It Assists in Packaging

Whether you run a cup business or sell perfume, your packaging design must appeal to your target audience.

To appeal to your target audience, graphic designers conduct market research to find the best colors, shapes, and fonts that will appeal to them. This, in turn, increases the likelihood that a consumer will buy your product.

When launching a product, the packaging is also important because it could be the first time a customer sees your brand.

Benefits of Graphic Design in Business

Besides all the key roles graphic design plays in business growth, it can also benefit brand owners.

It’s Time-Saving

As a business owner, you want to plan ways to grow your business. But you can not do that if you are focused on other tasks, such as creating a logo.

Leaving the design aspects to a graphic designer can save you time. They can do your tasks more efficiently, so your business will grow faster.

It’s Money-Saving

If you choose a cheaply designed package, it may not print or turn out well. As a result, spend more money to reprint or reissue the product packaging.

We suggest hiring a graphic designer who knows about industry rules and packaging to avoid problems like this.

Promote Employee Morale

When your business sports a professional-looking website, logo, and social media profile, your employees will probably take pride in working with you.

This pride may implicate a higher productivity rate and better results from employees. Plus, your well-designed platform will help you stand out in the industry, which will help you find better people to hire.

It’s Crucial to the Economy

Generally speaking, SMEs are what keep the economy going. After all, they account for nearly 90% of businesses. This means that the success of these small and medium-sized businesses (SMEs) is important for keeping people employed and for the economy as a whole.

That being so, a healthy economy involves competitive business practices. To be competitive, businesses use graphic designers to establish their brand’s identity and unique selling points.


How important are graphics in business communication?

In short, graphics let business owners present statistics, new products, and blog posts in a way that looks good to the eye.

What industry hires the most graphic designers?

The top industries using graphic designers are advertising, computer systems design, publishing, and manufacturing.

What role does digital design play in branding?

Simply put, digital designs ease business-to-consumer communication. Subsequently, branding promotes a well-informed customer experience.

Wrap Up

The importance of graphic design in business extends beyond just adding a pretty face to the company’s profile. It implies solidifying your business’s marketing message, brand values, and professional image.

Graphic design allows a business to stay relevant or keep up with the trends. It differentiates it from other brands with unique user experiences. The digital art service is a necessary addition to a business’s investment plan.


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