LinkedIn is one of the most popular social networking platforms for professionals, making it a valuable tool for businesses to showcase their products and services, network with industry leaders, and recruit top talent.
One of the most crucial elements of a successful LinkedIn profile is using visuals, such as profile pictures, banner photos, and video content. However, using the wrong image or video sizes can result in distorted or pixelated visuals that could negatively impact your brand’s image.
In this post, we’ll provide a comprehensive guide on the optimum image and video sizes for all elements of LinkedIn, including personal profiles, company pages, posts, events, and groups. We’ll also offer tips on how to resize and optimize images for web use and highlight examples of effective visuals on LinkedIn. By following these guidelines, you can create a visually stunning and professional LinkedIn profile that stands out from the crowd.
| Element | Size | Aspect Ratio |
|---|---|---|
| LinkedIn profile picture | 400 x 400 px | 1:1 |
| LinkedIn banner photo | 1584 x 396 px | 4:1 |
| LinkedIn company logo | 300 x 300 px | 1:1 |
| LinkedIn company banner/cover | 1128 x 191 px | 6:1 |
| LinkedIn post image (single) | 1080 x 1080 px (square) | 1:1 |
| LinkedIn post image (single) | 1920 x 1080 px (portrait) | 9:16 |
| LinkedIn article featured image | 1200 x 644 px | 1.86:1 |
| LinkedIn article banner image | 600 x 322 px | 1.86:1 |
| LinkedIn image sizes for blog post link images | 1200 x 627 px | 1.91:1 |
| LinkedIn carousel post image | 1080 x 1080 px (square) | 1:1 |
| LinkedIn carousel post image | 1920 x 1080 px (portrait) | 9:16 |
| LinkedIn carousel best format | – | |
| LinkedIn video size | 256 x 144 px (minimum) to 4096 x 2304 px (maximum) | – |
| LinkedIn video file size | 75 KB to 200 MB | – |
| Maximum LinkedIn video length | 10 minutes | – |
| LinkedIn Stories image size | 1080 x 1920 px | 9:16 |
| LinkedIn event logo | 300 x 300 px (square) | 1:1 |
| LinkedIn event banner | 1600 x 900 px | 16:9 |
| LinkedIn groups logo | 300 x 300 px | 1:1 |
| LinkedIn groups banner | 1536 x 768 px | 2:1 |
How to resize images for LinkedIn
Resizing image is an essential step in optimizing them for LinkedIn, and fortunately, it’s easy to do with free online tools. Here’s a step-by-step guide on how to resize your images:
- Choose an online image resizing tool, such as Canva or Adobe Express.
- Upload the image you want to resize.
- Enter the desired image size in pixels based on the LinkedIn size guide listed above.
- Crop the image if necessary to fit the aspect ratio.
- Save the resized image to your computer.
- Upload the image to your LinkedIn profile or post.
It’s important to note that some resizing tools may automatically compress the image, which can reduce its quality. Be sure to choose a tool that allows you to resize the image without losing quality. You can also use photo editing software like Adobe Photoshop to resize images and maintain their quality.
By resizing your images to the correct dimensions, you’ll ensure that they look their best on LinkedIn and create a professional and visually appealing profile or post
Best practices for optimizing images
Optimizing your images for web use is essential to ensure that they look their best on LinkedIn, while keeping the file size as small as possible. Here are some best practices to follow:
- Choose the right file format: JPEG is the best format for photographs, while PNG is recommended for graphics and images with transparent backgrounds. For more information about image compression and size, read our image format comparison.
- Compress your images: Compressing your images can reduce the file size without sacrificing quality. Many image editing tools, such as Adobe Photoshop and Canva, have built-in compression tools.
- Keep your image dimensions in mind: Always refer to the optimum image sizes guide for LinkedIn and ensure that your images are within the recommended dimensions to avoid distortion or pixelation.
- Optimize your images for SEO: To increase the chances of your images appearing in search results, use relevant and descriptive filenames and alt text for your images.
- Consistency is key: Use a consistent style and branding throughout your LinkedIn profile, including the color scheme, fonts, and image style. This helps to create a cohesive and professional image for your brand.
LinkedIn ads
LinkedIn Ads are a powerful way to target specific audiences and drive conversions for your business. To make the most out of your ad campaigns, it’s important to use the correct image and video sizes. Here are the image and video size guidelines for different types of LinkedIn Ads:
- Sponsored content: Use an image with a resolution of 1200 x 627 pixels and a file size of 5MB or less. The recommended aspect ratio is 1.91:1. For carousel ads, use images with a resolution of 1080 x 1080 pixels and an aspect ratio of 1:1.
- Sponsored InMail: Use an image with a resolution of 300 x 250 pixels and a file size of 40KB or less. The recommended aspect ratio is 4:3.
- Display ads: Use an image with a resolution of 300 x 250 pixels and a file size of 40KB or less. The recommended aspect ratio is 4:3.
- Dynamic ads: Use an image with a resolution of 100 x 100 pixels and a file size of 2MB or less. The recommended aspect ratio is 1:1.
For video ads, use an aspect ratio of 16:9 or 1:1, with a resolution of at least 480 x 360 pixels and a file size of 200MB or less. Keep in mind that LinkedIn allows videos to be a maximum of 30 minutes in length.
Tips for optimizing LinkedIn visual content
- Use high-quality images: Poor image quality can make your content appear unprofessional and unappealing to your audience. Ensure that your images are clear and have a high resolution.
- Choose relevant images: Select images that are relevant to your brand and the message you want to convey. Using stock photos may be tempting, but original images can help your content stand out and create a unique brand identity.
- Be mindful of text and logo placement: When designing your images, make sure that important text and logos are placed in areas that are visible and not covered up by LinkedIn’s interface.
- Use the right file format: Use the appropriate file format for the type of image you are using. For example, use PNGs for images with transparent backgrounds and JPEGs for photos.
- Optimize your video content: Ensure that your videos are engaging and that they are optimized for viewing on mobile devices. You may also want to add captions or subtitles to make your content more accessible to a wider audience.
- Consider using LinkedIn’s image and video features: LinkedIn offers a range of features that can help your visual content stand out, such as carousel posts and stories. Experiment with these features to see what works best for your brand and audience.
- Keep your branding consistent: Use consistent colors, fonts, and design elements in your visual content to create a strong brand identity and help your content stand out.
About your guide
Matic Broz is a multifaceted creative professional, with experience as a photographer, graphic designer, and business owner. He has a decade of experience in helping other creatives improve their craft and start their own businesses. His writing and research have been featured in notable publications such as The Guardian, PetaPixel, and USA Today. Additionally, his scientific research has been recognized with a cover feature in the prestigious MDPI-owned journal. In his leisure time, he enjoys photography, hiking, and spending time with dogs. Read more
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