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Pond5 Review 2022

Matic Broz profile picture By Matic Broz Updated May 24, 2022
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Our Verdict

Pond5 is the best service for stock footage loved by customers and contributors. They offer a wide variety of buying options that are affordable even for individuals. Overall, it’s on the expensive side, which makes Pond5 ideal for professionals and teams with large budgets.


  • 31 million videos, 49 million images: A huge selection of video clips and images guarantees you’ll always find content for your project.
  • Best price guarantee: If you find the same video or image elsewhere, Pond5 will match the price. But the content must be identical and be licensed under an equivalent license.
  • Credit Packs bonuses: When you buy a Credit Pack, you get credits worth your purchase plus a bonus of between 10% and 25%. So if you buy a credit pack worth $2,500, you get a bonus of $500, making it worth $3,000.


  • Memberships give access to a small portion of content: While Membership subscriptions are an amazing way to save at Pond5, they limit your access to content as you get access to only about 15% of all content.

Premium stock footage


on Pond5’s website


rating 5-0

Photutorial rating

Our ratings take into account a product’s benefits and coverage levels. All ratings are determined solely by our editorial team.

Videos31.4 million
Extended license$30-$120
Free trialNo

Pond 5 Buying Guide

Here we answered the most common questions we get from our readers in regards to Pond5 pricing and licensing. If you still have a question, get in touch with us and we’ll help you.

1. I want to buy one video. Which Pond5 option is the best for me?

If you need only 1 video, your best option is to buy it independently of all plans. Simply pick the video, click on the “Add to cart” button, and proceed to the checkout. Videos purchased this way cost $25+, so pick this option if you really need just one video.

2. My client will use the video for commercial purposes online. Do they need to buy a license?

If you’re working for a client, only you buy the license because you’re the one using the video. Once you’re done, you can send them the final product than includes the video and they don’t have to buy the license. However, you may not send them the standalone video file.

3. I need videos regularly. What is my best option?

When you need video regularly (around 10 downloads per month), the best option for you is Membership subscriptions that cost $199/month or $999/year ($8.33-$19.90/video).

4. I am not sure about Pond5; is it safe?

Yes, Pond5 is a 100% safe stock video website. Hundreds of thousands of users have successfully bought and used video from Pond5 without any complications. Likewise, we have never had any issues with Pond5 either, so we confidently recommend it to you. In addition, Pond5 has one of the highest indemnifications in the business, with up to $1M in legal coverage with the Premium license.

Pond5 Alternatives

Some of the best Pond5 alternatives for stock footage are Artgrid and Videvo, which offer unlimited downloads but fewer than 1 million stock videos in their library. In contrast, Shutterstock, Adobe Stock, and Depositphotos each offer millions of stock videos, but cost approximately the same as Pond5 or slightly cheaper.

Best Stock Video Sites 2022


Pond5 offers over 31 million stock videos and nearly 50 million stock photos on subscription and on-demand with comprehensive royalty-free licenses. Although Pond5 isn’t the cheapest stock footage site, it’s the first choice for many media houses, filmmakers, and advertising agencies. Pond5 videos are cheaper than Shutterstock or Adobe Stock, but more expensive than Artgrid or Videvo, which offer unlimited downloads.

Company Overview

Pond5 was founded in 2006 but experienced a major surge in success after 2008 when the company received a substantial angel investment of $500,000. In 2011, Pond5 acquired Pixmac, began licensing images, and expanded its collection to over 5 million. In 2016, expanded licenses were introduced, making Pond5 accessible to businesses, and more than 15,000 videos were uploaded daily. In the May of 2022, Pond5 was acquired by Shutterstock, the largest stock photo agency.

Today, Pond5 has several offices across Europe and North America and offers 31 million videos of excellent quality.

Contact Information:

Type of Content Offered by Pond5

Pond5 is a marketplace for stock footage first and a stock photo site second. In addition, you can get music, sound effects, after effects, and 3D models.

  • Footage: 31 million (16+ million 4K videos)
  • Music: 1.6 million
  • Sound effects: 1.7 million
  • After effects: 29,900
  • Images: 49.4 million
  • 3D models: 67,300


Pond5 licenses videos with two subscriptions of 10 monthly downloads for $199/month or $999/year ($8.33-$19.90/video), with credit packs that cost more, but you can get a 25% bonus (starting at $20/video), and with cash (starting at $25/video). Pond5 pricing is relatively simple as there are only a handful of purchase options, but they cover every scenario, so you’re guaranteed to find a plan that suits you.


Pond5 Memberships come with two subscription plans, one with a monthly commitment and one with an annual commitment. They’re significantly cheaper than buying with credits, but you only get access to a small portion of the content. Instead of downloading all 31 million videos, you can only download 4.3 million videos, 11 million images, 130K music clips, 76.2K sound effects, 30K After Effects, and 400 3D models.

Both Memberships give you 10 downloads per month and allow a monthly rollover of unused downloads. They cost $199/month and $999/year (equals $83.25/month) or $19.90/video and $8.33/video, respectively.

Credit Packs

By purchasing a Credit Pack you get pre-paid credits which work just like cash, but you get bonus credits, thus being more cost-efficient. There are four Credit Pack sizes and an option to get a custom pack.

  • You pay $250 and get a $25 bonus
  • You pay $500 and get a $65 bonus
  • You pay $1,000 and get a $160 bonus
  • You pay $2,500 and get a $500 bonus

Pay per item

If you want complete freedom, you can buy each content separately. However, this is the least budget-friendly option, since you won’t get any bonuses. Thus, the contents will cost you:

  • Video: from $25
  • Music: from $5
  • Photos: from $1
  • After effects: from $5
  • Sound effects: from $2
  • 3D: from $5


All Pond5 licenses are royalty-free, meaning you may use them for commercial and non-commercial projects worldwide, forever.

Use caseSocial media, sizzle reelsTV broadcasts, local advertisingFeature films, national advertising
Allowed use1 individual5 individualsEveryone on your team
IndemnificationUp to $15KUp to $250KUp to $1M

Do these apply to all content?

The licenses apply to all content on Pond5, including videos, photos, illustrations, sound effects, After Effects templates, and 3D models, except for editorial video licensed with a Digital or All Media license for use in a single project.

Best Price Guarantee

If you find the same clip elsewhere, reach out to Pond5 and they will match it. However, that will work only if the clip is identical.


  • Identical format, length, and other specs.
  • The licensing terms must be as broad as Pond5’s Individual license.
  • Subscriptions or discounted prices don’t count.
  • The price must be publicly displayed.
  • The competition must have the right to share the clip.
  • Price matching is done in USD ($).
  • Pond5 will not reduce the price below their “Pay per item” prices.

How to get the price matched?

Share a link to the lower price with the Pond5 support. Contact: support@pond5.com or +1 (855) 410-6789.


Pond5’s catalog of royalty-free content is integrated into several popular platforms, including Adobe, Filmora, ByteDance, Vidmob, and Frame.io.

If you’re a developer, you can reach out to Pond5 and ask for a bespoke solution for your platform or app through their API.

Customers Satisfaction

Pond5 is one of the highest-rated stock footage/photos sites, with over 11,400 reviews with a whooping 4.7 average rating on Trustpilot. 78% of reviews on Trustpilot rated Pond5 as excellent, and only 1% as poor or bad, which is also why I’m comfortable recommending Pond5 to you.

Additionally, Pond5 takes good care of its dissatisfied customers. Every single bad review on Trustpilot has been addressed by the Pond5 PR team, which made a good effort to take care of any issues the customers had, often even refunding their payments.

However, I noticed a similar issue with other products on Trustpilot; the majority of bad reviews come from customers who didn’t read the terms and agreements carefully before jumping right into paying.


Is Pond5 a legit website?

Pond5 is a safe website used by thousands of businesses worldwide, including Disney, BCC, and Discovery Channel. Pond5 also offers indemnification of up to 1 mil for its licenses, thus protecting you against legal issues.

Is Pond5 free?

No, Pond5 is a marketplace where photographers, videographers, and other artists sell their content. But the Pond5 team will help you by putting together a customized media collection for you for free.

Who uses Pond5?

Pond5 is used by media organizations, filmmakers, and marketers from all over the world. It’s also used by renowned brands like Discovery Channel, BBC, Snapchat, Facebook, Netflix, and LinkedIn.

The Verdict

If you need quality stock footage at reasonable prices, Pond5 is the place for you. Credits If you opt for credits packages, you can save a lot more than on other stock footage sites and spend your budget on even more videos or better effects. However, I don’t like the restrictions placed on you by the memberships that only give you access to a small portion of the marketplace.

Countless positive reviews from satisfied customers are another proof of how good Pond5’s services really are. More importantly, the contributing videographers and photographers at Pons5 are very happy because they can set the prices for their content themselves, giving them the opportunity to earn a living. And this is also very important for you as a customer, because it means that you get to enjoy fairly purchased content.

About your guide

Matic Broz profile image
Matic Broz

Matic Broz is a photographer, graphic designer, and stock photographer. For over ten years he's been helping photographers improve their photos and graphic designers find the best images for their designs. His work has been featured by Lifewire, Skylum, and PetaPixel. In his free time, he enjoys photography, hiking, and petting random dogs. Read more

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