Shutterstock vs Adobe Stock (2023)

By Matic Broz, editor-in-chief of Photutorial covering stock media, Adobe, and design. He founded Photutorial while finishing his PhD in computational biosciences.
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Shutterstock vs Adobe Stock thumbnail

Shutterstock and Adobe Stock are both top stock agencies for photos, vectors, and illustrations. They have the largest collections of stock images and a good number of high-quality videos.

FeatureShutterstockAdobe Stock
Photutorial rating5.0/5.04.8/5.0
Best forOverall (Individuals, bloggers, commercial purposes, enterprises)Graphic designers, students, marketers
Number of images434 million326 million
Subscriptions (images)$0.22–$4.90/image$0.26–$9.99/image
On-demand (images)$9.16–$14.50/image$8.00–$9.99/image
Extended license (images)$67.96–$99.50/image$79.99/image
Free trialYes (10 free images, 30 days)Yes (10, 25, or 40 free images, 30 days)
Number of videos25.3 million25.5 million
Subscriptions (videos)$8.35–$37.80/video$7.99–$22.39/video
On-demand (videos)$51.96–$119.80/video$64.00–$199.80/video
Extended license (videos)$67.96–$193.80/videoNot necessary
Available licensesRoyalty-free (Standard, “Enhanced”)Royalty-free (Standard, Enhanced, Extended)
Legal coverage$10,000–$250,000/license$10,000
Customer supportVery good over email and live chatOften unknowledgeable
FeaturesShutterstock Editor, mobile app, many integrations, image resizer, file converterCreative Cloud integration, Premium photos

Why is Shutterstock better?

Subscriptions are cheaper

Shutterstock pricing is more affordable and flexible than Adobe Stock’s, especially for subscriptions. The recently-updated subscription plans now let you choose between six sizes (up from four) in terms of downloads per month. You can also get them monthly, annually, and annually prepaid. The latter offers an additional 20% discount across the board, making Shutterstock more affordable than Adobe Stock.

While the monthly prices are almost identical ($24.91–$249.99/mo vs. $29.99—$249.99/mo), Shutterstock has the edge when you convert them to cost per image. This way, Shutterstock images cost $0.22–$4.90 per image, while Adobe Stock charges $0.26–$9.99 per image.

More images

Shutterstock claims the title for having the most extensive collection of stock images, presently housing a staggering 434 million images. This vast selection significantly reduces the likelihood of exhausting fresh content, particularly as Shutterstock expands its library with over 700,000 new assets weekly. In addition to this, Shutterstock also maintains an impressive collection of 50 million editorial images, 25 million videos, and 28,000 music files.

Nonetheless, Adobe Stock’s collection, though smaller in comparison, is still substantial with a considerable 326 million images and should not be underestimated.

Excellent customer support.

When dealing with issues such as payment problems, difficulties downloading images, or refund requests, efficient and supportive customer service can be a game-changer. Although both Shutterstock and Adobe Stock provide customer support through the same mediums (live chat, phone, email), our experience has shown that Shutterstock has a distinct edge.

The support team at Shutterstock is quick to respond and knowledgeable, displaying readiness to escalate issues to their superiors whenever they cannot provide a satisfactory solution themselves.

Contrastingly, our experience with Adobe Stock’s customer service has been rather disappointing, making it one of the least favorable in the industry, in our view. We’ve encountered significant problems, such as a lack of expertise amongst the customer support team and a frustrating, endless cycle of being passed between customer service representatives.

Coupons and promo codes

Shutterstock offers promo codes for up to 15% discounts on all purchases (except the Enhanced License). These codes can reduce the already low price of $0.22/image to $0.198/image. On the other hand, Adobe Stock never offers coupons or promo codes, but you can get seasonal discounts, a discount for students, or a free trial.

Higher Enhanced license indemnity

Both Shutterstock and Adobe Stock offer a $10,000 indemnity with their standard royalty-free licenses. Shutterstock’s Enhanced License costs $65+ and gives you additional rights, such as unlimited prints and merchandise. It also provides up to $250,000 legal coverage, whereas Adobe Stock’s counterpart only offers up to $10,000.

WordPress integration

Many Shutterstock customers are website owners using WordPress. Since images are now more important than ever, having a quick and handy way of importing photos into a webpage is a distinct advantage. Shutterstock developed a plugin for WordPress that allows you to browse all images directly in the posts and pages. Moreover, the images are saved into your WordPress image directory and remain there even if you cancel Shutterstock plans or remove the plugin.

Unlimited music downloads

Shutterstock recently introduced an unlimited subscription for music downloads, costing $16.58–$69 per month. If you download a lot of soundtracks, this subscription is much cheaper than buying each individual for $49 at Shutterstock or with subscriptions at Adobe Stock.

Why is Adobe Stock better

Creative Cloud integration. For those unfamiliar with Adobe, Creative Cloud is Adobe’s suite of apps that you can use with subscriptions (you cannot buy it). You can subscribe to all apps at once or just to a single app. Adobe Stock is part of Creative Cloud, enabling you to browse all assets (images, videos, music, 3D, templates, etc.) from most apps, including Photoshop, Illustrator, and Premiere. This saves money and time because you don’t have to browse Adobe Stock in your browser and then import downloads. Instead, you open a window in one of your apps and access Adobe Stock from there.

Unlimited legal coverage. How much a stock agency trusts the legitimacy of its own photos is reflected in the amount of legal coverage (or indemnity) they offer with each license. Adobe Stock is one of the two stock agencies (Getty Images is the other one) offering unlimited indemnity with all their licenses. Besides being beneficial to you because you don’t have to worry about legal issues, it shows whether or not you can even trust the image you use and download. In comparison, Shutterstock’s Standard License comes with a $10,000 indemnity and the Enhanced License with $250,000.

Premium images. Sometimes generic stock photos are not good enough, especially when quality and added value are required. For this purpose, Adobe Stock offers a collection of premium images that come with an Enhanced License and cost up to $120. You can get them with credit, while at Shutterstock, you cannot get premium images. To buy them, you need to browse Shutterstock’s other stock photo site, Offset, which sells premium photos only. This is very impractical compared to Adobe Stock, where you can use credits to download any asset under any license.

More versatile subscriptions. While Shutterstock has separate subscriptions for each type of content (new FLEX25 lets you download images, videos, and music), Adobe Stock lets you download all standard assets, including standard photos, vectors, illustrations, templates, 3D, and music tracks. This alone increases flexibility since you don’t have to buy several different subscriptions like at Shutterstock but only one.

Better free trial. Adobe Stock has the most generous free trial period of any stock agency—during the 30 days, you can get 10, 25, or even 40 royalty-free standard assets (Standard License). Furthermore, even if you cancel the trial, you get to keep the assets. On the other hand, other stock agencies allow you to download 10 stock images within a 7 to 30-day period.

More flexible on-demand. One of Adobe Stock’s primary advantages over Shutterstock is its more flexible on-demand purchasing options. Whereas with Shutterstock, you’ve to buy a separate package for each type of content (there are 18 video packages, for example), with Adobe Stock, you can buy each asset with credits. You have to buy credits beforehand by purchasing Credit Packs, on which you get an additional 20% discount if you buy them in bulk.

Shutterstock vs. Adobe Stock: Pricing

The main difference between Shutterstock and Adobe Stock pricing is that Shutterstock has cheaper subscriptions and an overall simpler pricing model. At the same time, Adobe Stock offers premium images and is more flexible with on-demand downloads. With a subscription to Adobe Stock, you can download music tracks, templates, and 3D models in addition to high-resolution images.

Shutterstock vs Adobe Stock Pricing Comparison

Subscription plans

Subscriptions are the most popular way to get stock photos because they cost the least. They are simple: you pay a monthly fee, and in return, you get a certain number of image downloads per month.

  • Shutterstock – cheaper with the yearly prepaid option for an extra 20% discount. You can use the subscriptions for images only.
  • Adobe Stock – more expensive, but you can download music tracks, templates, 3D, and even videos.
ShutterstockAdobe Stock
License typeRoyalty-freeRoyalty-free
Monthly plans
Monthly downloads10, 50, 350, 7503, 25, 40, 750
Monthly price$49.00–$249$29.99–$249.99
Price per image$0.33–$4.90$0.33–$9.99
Yearly plans (billed monthly)
Monthly downloads10, 50, 350, 75010, 25, 40, 750
Monthly price$29.00–$199$29.99–$199.99
Price per image$0.27–$2.90$0.27–$2.99
Yearly plans (paid upfront)
Monthly downloads10, 50, 350, 750
Price (one payment upfront)$299–$1,999
Price per image$0.22–$2.49
Shutterstock vs. Adobe Stock subscription pricing

The main difference between Shutterstock and Adobe Stock subscriptions is that Shutterstock subscriptions are cheaper when purchased on an annual prepayment plan. Unfortunately, Adobe Stock doesn’t have this option.

Yet, Adobe Stock subscriptions are more flexible because you can download images, videos, music, templates, and 3D elements. In contrast, with Shutterstock, you’ve to buy each subscription separately.

There are subscriptions for images, subscriptions for videos, and subscriptions for music. Shutterstock recently introduced a new subscription, FLEX, that fixes this problem. Adobe Stock, on the other hand, is even more customizable.

WINNER: Cheaper: Shutterstock, More flexible: Adobe Stock

Shutterstock’s subscriptions are cheaper, but Adobe Stock’s are more flexible. Shutterstock offers a yearly prepaid option with a 20% discount.


On-demand means you can download stock images whenever you want to. In contrast to subscriptions, you don’t get a certain number of downloads each month. Instead, you buy downloads and can use them whenever you like within a year.

  • Shutterstock – you can buy packs only for specific content types, such as Standard License images or Enhanced License images or videos. For example, if you have an image pack but need videos, you must buy a video pack.
  • Adobe Stock – you buy credit credits that you can use to buy any content on Adobe Stock, making them a very flexible option.
ShutterstockAdobe Stock
How it worksBuy image packs to get downloadsBuy credits that you can use to buy any content
Pack sizes2, 5, 255, 16, 40, 80, 150 (credits)
Pack price$29–$299$49.95–$1,200
Price per image$9.16–$14.50$8.00–$9.99
Pack valid for1 year1 year
Shutterstock vs. Adobe Stock on-demand pricing

The main difference between Shutterstock’s and Adobe Stock’s on-demand options is that at Shutterstock, you need to buy a pack for each type of content. Conversely, Adobe Stock sells credit packs that give you credits, which you can use to buy assets (images, videos, music, extended licenses, etc.).

WINNER: Adobe Stock

Adobe Stock’s on-demand downloads are more flexible than Shutterstock’s, making them easier to use and more cost-efficient. In addition, Adobe Stock’s credits are cheaper for single image purchases, costing from $8.00 to $9.99, compared to Shutterstock’s $9.16 to $14.50.

Free Trial

A stock photo trial is a period during which you may download a certain number of images or other assets at zero cost. The standard format is 30 days free, during which you get 10 royalty-free downloads.

  • Shutterstock – you can get 10 free images during the 30-day free trial. The free trial is available only with an annual subscription of 10 monthly downloads. Learn more
  • Adobe Stock – you can get 10, 25, or 40 free images, templates, 3D, and music tracks. The free trial is available with annual subscriptions of 10, 25, and 40 monthly downloads. Learn more
ShutterstockAdobe Stock
Number of free images1010, 25, or 40
Image licensingRoyalty-free (Shutterstock Standard License)Royalty-free (Adobe Stock Standard License)
Duration30 days30 days
If you cancelYou keep the imagesYou keep the images
Hidden fees?NoNo
RequirementsAnnual subscription of 10 downloads;
Credit card information;
Cancel 2 days in advance
Annual subscriptions of 10, 25, or 40 downloads;
Credit card information

The main difference between Shutterstock’s and Adobe Stock’s free trials is the number of downloads and the type of content you get. Shutterstock lets you download 10 images (photos, vectors, illustrations), while Adobe Stock offers up to 40 images, music tracks, 3D, or templates.

Another key difference is that Shutterstock’s free trial has a hidden trick. You need to cancel it 2 days before it ends (reduced from 4 days). Otherwise, you get charged for the next month’s subscriptions.

On the contrary, Adobe Stock has no hidden fees or tricks. As long as you cancel 30 days before it ends, you are safe.

WINNER: Adobe Stock

Adobe Stock’s free trial lets you get up to 40 free downloads, while Shutterstock gives you only 10. In addition, Shutterstock’s free trial has a trick where you must cancel 2 days in advance to not get charged for the next month.

Shutterstock vs Adobe Stock: Licensing

You need stock photo licenses to use the content (images, videos, etc.) of which you’re not the rightful owner. A license allows you to use the content under specific usage terms, so it’s crucial that you know which license to get.

Royalty-free license

A royalty-free (RF) license is the most common license and is sufficient for most uses. It’s a perpetual license, meaning you may use it forever after paying the purchase fee.

  • Shutterstock – you can get a royalty-free license, called the Standard License, with all subscriptions ($0.22–$4.90) and image packs for the Standard license ($9.16–$14.50).
  • Adobe Stock – you can get a royalty-free license, called the Standard License, with all subscriptions ($0.26–$9.99) or credits ($8.00–$9.99). Adobe Stock’s RF license is far safer to use regarding legal coverage, which shows that Adobe Stock is confident in the content they offer.
ShutterstockAdobe Stock
Get it withSubscriptions, image packsSubscriptions, credit packs
Price per license$0.22–$14.50$0.26–$9.99
Valid forForeverForever
Commercial useYesYes
Web viewsUnlimitedUnlimited
Print copies/digital reproductions500,000500,000
Broadcasting/streaming$10,000 budget500,000 viewers
Legal coverage$10,000Unlimited

Usually, stock photo agencies cover up to $10k, but as Adobe states: “Provided that the Works are used in accordance with the Terms /…/ We will pay you the damages, los[s]es, costs, expenses, or liabilities“. Adapted from Adobe Stock Additional Terms (updated August 16, 2019).

WINNER: Adobe Stock

Shutterstock and Adobe Stock offer similar Standard licenses, but Adobe has a slight edge because of unlimited legal coverage compared to only $10,000 for Shutterstock. This shows 100% trust in Adobe Stock in the images they license.

Extended license

An Extended License (called “Enhanced” at Shutterstock) is a form of RF license with an unlimited reproduction limit. It’s best suited for merchandise and large-scale campaigns.

ShutterstockAdobe Stock
Get it withImage packsCredits
Buy at once2, 5, 251
Web viewsUnlimitedUnlimited
Legal coverage$250,000Unlimited

Shutterstock’s Enhanced and Adobe Stock’s Extended licenses are very similar because they serve a similar purpose. The difference is that you may buy Shutterstock’s only in bulk, with 2 at least, while Adobe lets you buy each Extended license separately.

What stands out the most, is that Adobe’s Extended license comes with unlimited indemnity (= legal coverage), while Shutterstock’s has only $250,000.

WINNER: Adobe Stock

Extended licenses are fairly similar regarding usage terms, but Adobe Stock comes with unlimited indemnity. This shows Adobe’s confidence in the legitimacy of its stock images.

Shutterstock vs Adobe Stock: Photos, Vectors, Illustrations, & Videos

Shutterstock and Adobe Stock are the two stock photo agencies with the largest databases of stock content. While the number of assets helps with diversity, we must also consider the quality.

In terms of quality, Shutterstock and Adobe Stock offer superb stock images, with Adobe having a slight edge. In addition, Adobe lets you download premium images with credits, while Shutterstock has a separate website, Offset, for premium content.

Shutterstock vs Adobe Stock Content Comparison

The following table represents the exact numbers of images and videos that you can find in the table above:

ContentShutterstockAdobe Stock
Photos258 million191 million
Vectors86 million65 million
Illustrations135 million23 million
Videos25 million25 million
3D models1.3 million17,000
Premium5.2 million

WINNER: Number: Shutterstock, Quality: Adobe Stock

Shutterstock has more content overall than Adobe Stock. For most, the most important are stock photos (258M vs. 191M) and videos (25M vs. 25M). However, Adobe Stock’s content is of higher quality, and they offer fonts and premium images, which Shutterstock does not.

Shutterstock vs Adobe Stock: Tools & Features

Working with the content you download is easier and faster with tools and features. In other words, they’re meant to simplify your workflow.

Creative Cloud integration

Adobe Creative Cloud is a collection of apps and services from Adobe Inc. that give subscribers access to a range of graphic design, video editing, web development, and photography software, as well as several mobile apps and some optional cloud services.

The image below showcases what the integration looks like in Photoshop.

Adobe Stock in Photoshop
Adobe Stock opened in Photoshop 2022.

Most people don’t know that both Shutterstock and Adobe Stock can be integrated with the Creative Cloud. However, the key difference is that Adobe Stock is integrated into Creative Cloud natively, meaning that it works as soon as you install apps. Conversely, you first need to download and install a plugin to integrate Shutterstock.

Supported appsShutterstockAdobe Stock
Premiere Pro
Premiere Rush
After Effects
Adobe Spark

WINNER: Adobe Stock

Adobe Stock integration into Creative Cloud doesn’t require any extra work, while Shutterstock requires an additional plugin. Also, Adobe Stock supports five apps that Shutterstock doesn’t, including Premiere Rush, After Effects, XD, Adobe Spark, and Dimension.

Shutterstock Only Tools

Shutterstock has developed a few of its own tools that are part of the website. For example, you can use the Shutterstock editor, image resizer, file converter, collage maker, and color scheme generator.

Shutterstock Editor
Shutterstock Editor

Although these tools are simple to use and free, they lack the option for advanced editing. Therefore, for creating graphics, we prefer Canva.

Adobe Stock Only Tools

Adobe Stock is based on Creative Cloud, so there are not all that many additional features. But there are a few unique resources that can help you get more out of it.

First, with any active Creative Cloud subscription, you get access to over 20,000 fonts that you may use in any project, including on your website. The downside, though, is that you may not host them locally but they need to be loaded through Adobe’s CDN.

Also, Adobe recently released an online version of Photoshop that anyone can use by creating a free Adobe account. Although it’s not as advanced as the desktop version, online Photoshop is a good starting point for beginners. Besides, it complements the 7-day free trial of desktop Photoshop.

Frequently asked questions

What is better than Shutterstock?

Adobe Stock is one of the best Shutterstock alternatives when it comes to image quality, variety, pricing options, and even features. Other excellent alternatives include iStock, Depositphotos, and Unsplash for free stock photos.

Is Shutterstock better than Adobe Stock?

Shutterstock is better than Adobe Stock for most customers, especially those who need stock photos with subscriptions. Unlike Adobe Stock, Shutterstock offers annual prepaid subscriptions for an extra 20% discount. Shutterstock is also better than Adobe Stock for editorial photos.

Is Adobe Stock better than Shutterstock?

Adobe Stock is better than Shutterstock for graphic designers, particularly those using Adobe’s apps. Adobe Stock is natively integrated into Creative Cloud, including popular apps like Photoshop, Premiere, and Illustrator. This allows creatives to access all assets quickly and cheap.

Adobe Stock vs Shutterstock: The Verdict

The main difference between Shutterstock and Adobe Stock is that Shutterstock is better for users who only need stock images, while Adobe Stock is better for graphic designers. Still, they are the two best stock photo sites and you can not go wrong with either if you are looking for high-quality and affordable stock photos.

In short, Shutterstock is more suitable for most users, especially those who need stock images with subscriptions. On the other hand, Adobe Stock is better for graphic designers and those who need on-demand downloads.


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