What to expect from Adobe MAX 2024

Adobe MAX 2024 is going to bring together creative pros from all over the world to check out the latest and greatest in Adobe’s toolbox. This year’s conference is going to be a great mix of inspiration, collaboration, and cutting-edge technology, with a big focus on generative AI.

Adobe MAX 2024 is happening from October 14 to 16 at the Miami Beach Convention Center in Miami, Florida. It’s the first time in 20 years that the event will be held on the East Coast. If you can’t make it in person, you can still catch all the action virtually from October 15-16. Adobe will be streaming selected keynotes, Sneaks, and on-demand sessions for free.

If you’re not familiar with Adobe Max, it’s an annual creativity conference put on by Adobe, the company behind industry-standard tools like Photoshop, Illustrator, InDesign, Premiere Pro, and Firefly AI.

There’ll be guest speakers, product announcements, and sneak peeks of upcoming Adobe projects.

The idea behind Adobe MAX is to show creative pros how to use Adobe products and give them a sneak peek at what’s coming down the pipeline for the suite of apps. If you’re a designer, illustrator, photographer, social media content creator, video pro, or just want to know more about 3D and generative AI tools, Adobe MAX has something for you.

There’ll be a big focus on generative AI. Just to note, generative AI is a type of AI that can create new content, like images, text, audio, and video, from existing data. Adobe is using generative AI to make its products more powerful and easier to use. For instance, Adobe Firefly can be used to create images from text prompts, remove objects from images, and even build entire layouts from scratch.

Adobe has been at the forefront of AI integration in its products, and this year’s conference will showcase the latest and greatest in this field, including Adobe Photoshop Beta, Adobe Express Mobile App, AI in Adobe Premiere Pro, and the next version of Frame.io.

Adobe is making it easier for users to get started with design by integrating AI across its tools. Some of the key AI-powered features include Text-to-Vector AI, Generative Fill and Expand, AI masking and removal tools, and some accessibility advancements.

Adobe MAX 2024 is going to be huge! There’ll be over 200 sessions, labs, and photowalks in Miami, plus 50+ sessions for the online audience. There’ll be over 150 speakers at the event, including Adobe experts and industry leaders, so there’ll be plenty of opportunities to learn. There’ll also be plenty of chances to network with other creatives.

Register early to get the best prices and make sure you can attend your top sessions. Prices for the full conference pass vary, and there are discounts for government, nonprofit, education, and student attendees. There’ll be pre-conference bundles and courses on October 12 and 13, too, so you can fit in some extra learning.

You’ve got a few options: you can get the Full Conference Pass ($1,595), which gives you access to all three days of the conference, including keynotes, sessions, labs, workshops, and networking events; you can get a Single-Day Pass; or you can get a Virtual Pass.