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Wix Logo Maker Review

Is it worth it?

Wix Logo Maker is a good option if you need affordable web hosting in addition to the logo, but it is over-expensive for just logo downloads.


  • Smooth workflow
  • Web hosting can be included with the logo design
  • Broad customization options


  • Automatic logo generation is not accurate
  • Expensive for logo downloads only
  • Icons don’t look the best
Wix Logo
Photutorial Score
Photutorial Score = 4.7/5

Photutorial scores are objectively determined by our editorial team. Our scoring formula weighs several factors consumers should consider when choosing creative products and services.
Cost$16 or $24/mo;
$49 or $99 one-time
Free trialYes

Wix Logo Maker is a popular logo maker with customizable options such as fonts, colors, and icons. However, some of the free icons may not be suitable for use in logos, and the layout options are limited. While editing your logo, Wix Logo Maker generates mockups to help you visualize how it will appear on various platforms. When you’re finished, you can download the logo or choose a subscription that includes website hosting.

If you only need a logo, Looka is a more affordable and comprehensive option. On the other hand, if you require a website in addition to a logo, Wix subscriptions can be a convenient all-in-one solution, especially if you want a premade website without coding.

How Much Does Wix Logo Maker Cost?

With Wix Logo Maker, you can download a logo only with a Basic ($49) or Advanced ($99) package. If you want a website hosted on Wix as well, you can choose between a Value ($11/mo), Professional ($16.00/mo), or Deluxe ($24.00/mo) subscription. The main difference between these plans is the logo files you get and the quality of customer support. If you buy within the first 24 hours, you get a 40% discount on logo + website plans, reducing the Professional plan to $9.60/mo and the Deluxe to $14.40/mo.

Wix Logo Maker Subscription Pricing
(Credit: Wix/Photutorial)

The “Just Logo” package from Wix Logo Maker gives you full commercial usage rights, meaning you can use your logo for commercial and non-commercial purposes on websites, printed ads, and other materials. This package also includes 8 PNG files of your logo. The Advanced plan will give you resizable logo files (5 SVGs) and 40 versions of your logo sized for social media. These packages cost significantly more ($49 & $99) than those at Looka ($20 & $65), which offer cheaper prices and more vector files (EPS), as well as the right to make some changes after buying the logo. In contrast, Wix Logo Maker doesn’t let you do that.

Wix Logo Maker subscriptions include website hosting in addition to the logo, making it an ideal option for those who also need a website. Subscriptions offer everything in the packages, plus unlimited logo customization, a brand kit (social posts and business designs), a Wix Unlimited website plan (worth $22/mo), a free domain for one year, and 250 business cards. You also get the Design Touch Up service, where one of Wix’s designers edits your logo.

How Does Wix Logo Maker Work?

The Wix Logo Maker can be accessed through the main Wix website or by clicking a specific link. When creating a logo, you have the option to either hire a professional designer or create the logo yourself using the logo maker. While hiring a professional can be more expensive, using the logo maker is a cheaper and faster option. If you choose to hire a freelancer, we recommend using Toptal instead. In this review, we will focus on the process of using the Wix Logo Maker to create your own logo.

To start, you will enter your company name, and tagline, and select your niche. You will also choose your desired logo style from options such as dynamic, fun, playful, and modern.

The Wix Logo Maker will then show you several logos and ask you to select your favorites. This helps the logo maker generate designs that fit your desired style. One limitation of the Wix Logo Maker is that it does not ask for specific layout preferences, such as text-only logos, icon + text logos, or logos centered around an icon. It attempts to infer these preferences based on your choices, but may not always accurately capture your desired layout.

Wix Logo Maker Customize Logo

Now, you can change your company name and tagline, browse more icons through See Other Icons link, browse dozens of automatically creates logos by browsing in the left sidebar, or customize your logo further by clicking the Customizer Your Logo button. Wix Logo Maker will also create dozens of mockups automatically, so you can see how your logo looks in real life.

You can edit every aspect of your logo, including fonts, colors, symbols, backgrounds, images, and shapes, all of which are already built-in into the logo maker. This process is highly customizable, even more so than at Looka, which also makes it more difficult because you have to do more work yourself. What we don’t like in comparison to Looka, is that Wix Logo Maker doesn’t let you quickly change the layout of your logo with a single button click. Instead, you have to do it yourself, including alignment. This makes the process more difficult for beginners.

Wix Logo Maker Customizing Icons

The editor is also more confusing since it overlaps with mockups, as you can see in the image above. This doesn’t only clutter your workspace, but also makes the editing more complex and confusing. We also don’t like that most of the icons are not appropriate for a logo, as rarely any match your design style.

When you’re happy with your logo, you can head to the checkout, where you first select whether you want just the logo or also a website (online bookings, basic website, landing page).

Is Wix Logo Maker Worth Your Money?

Wix Logo Maker is a free, easy-to-use tool that offers advanced customization options for creating a logo. While the AI will not do all the work for you, it is still an inexpensive and worthwhile option for those needing web hosting and a logo. However, if you are only interested in downloading the logo and not the web hosting, more affordable options may be available.

For example, Looka is a dedicated logo maker that allows you to download your logo for $20 or $65, and also includes EPS files and the ability to edit the logo after downloading it. If these features are important to you, it may be worth considering other options before deciding on Wix Logo Maker.

Frequently Asked Questions

Is Wix good for logos?

Wix Logo Maker is a great and intuitive way to create professional-looking logos that requires minimal skill. Wix is particularly good if you also want to host a website on Wix. If not, we recommend more affordable options, such as Looka.

Is Wix Logo Maker really free?

Yes, you can generate a logo with Wix Logo Maker for free. But if you want to download and get full commercial rights, you have to pay at least $49 or pay a monthly subscription of $11+/month.

How much does Wix cost for a logo?

With Wix Logo Maker, you can download a logo for a fee of $49 for the Basic package or $99 for the Advanced package. If you also want a website hosted on Wix, you can select from a Value plan for $11/mo, a Professional plan for $16/mo, or a Deluxe plan for $24/mo. These plans differ in the logo files you can download and the level of customer support provided. If you purchase within the first 24 hours, you can receive a 40% discount on logo and website plans, reducing the Professional plan to $9.60/mo and the Deluxe plan to $14.40/mo.

Is Wix Logo Maker copyrighted?

With Wix Logo Maker, you can create and purchase your personalized logo for your business and website with full commercial rights. This means that Wix does not limit how you can use your logo for commercial purposes, allowing you to promote or sell products and services as you see fit. In other words, you will own the copyright to your logo and can use it freely for any commercial purpose.